What is Adobe InDesign?
Adobe InDesign is the industry-leading layout and page design software for print and digital media. Create beautiful graphic designs with typography from the world’s top foundries and imagery from Adobe Stock. Quickly share content and feedback in PDF. Easily manage production with Adobe Experience Manager. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe InDesign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe InDesign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe InDesign?
Pros
- Enables Productivity
- Performance Enhancing
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Layout Editing
Text Editing
Templates
Data Visualization
Drag and Drop Design
Graphics Editing
Collaboration
Asset Hub
Social Media Integration
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Vendor Support
Adobe InDesign Reviews
Marcelo-alegría F.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2023
Unleash Your Creative Potential with it.
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
InDesign also provides users with numerous page layout options, including grids, columns and frames. Users can easily layer multiple elements on a page and adjust them as needed. Furthermore, Adobe InDesign offers an extensive library of templates, which are great for quickly creating projects without having to start from scratch.
What is your favorite aspect of this product?
I appreciate the flexibility InDesign offers when it comes to page layouts. The grids, columns and frames are perfect for creating complex designs with multiple elements. Plus, the library of templates is great for quickly creating designs without having to start from scratch. All these features make Adobe InDesign an essential tool for any graphic designer.
What do you dislike most about this product?
Another area of improvement would be to have more color palettes and text options available. Being able to easily access these features from within the program would make it even easier to create stunning designs. All in all, Adobe InDesign is an excellent software, but there are some areas that I would like to see improved upon.
What recommendations would you give to someone considering this product?
Adobe InDesign is also great for collaborating with others. It's easy to share documents and collaborate on projects with anyone in the world. Users can easily add comments, images, and text on any document or project to make sure that everyone is on the same page. Plus, with cloud-based storage, users will never have to worry about losing their work or sharing documents with collaborators.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kristen P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2023
An Essential Tool for Our Team
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
If you use Adobe Creative Cloud as we do, Adobe InDesign integrates seamlessly with the other applications in this suite. We can easily update assets by updating embedded PSD or AI files. Fonts are easy to update through Adobe's library. Plus, it's quick to set up a wide variety of different formats required for omnichannel campaigns.
What is your favorite aspect of this product?
Adobe InDesign catches many errors before exporting—the publishing features alert us to any errors in the file before exporting (missing links, fonts, overset type, etc.). We have included this check within the QA of our materials, and it's caught a couple of potential reprints for our printed materials. In addition to these safeguard features, there is a wealth of tutorials for learning more about using the tools and features within InDesign.
What do you dislike most about this product?
The only thing I dislike about this software is that it's limiting in regards to collaboration. Only one designer can open a file at a time. While this helps to limit the risk for errors, it's difficult for larger publications. To allow for our designers to work on our catalogs together, for example, we've split the catalog into different sections and our designers trade off on sections as they work.
What recommendations would you give to someone considering this product?
To get started with this software, I highly recommend getting started first with Adobe's tutorials, taking an online course, or attending Adobe MAX virtually for inspiration. As with many Adobe titles, there are a wealth of features, and it does take time to onboard someone new.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Fair
António P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2023
Great versatility for a variety of design projects
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
It's the market standard for publishing. It also offers a wide range of features, making it a versatile tool for professionals in multiple industries.
What is your favorite aspect of this product?
The versatility. I can use it for a variety of projects, including publishing, design, print, and digital, making it a great all-in-one tool for content creation.
What do you dislike most about this product?
The learning curve. It can take some time to master all of its features, but once you do, it's an extremely powerful tool.
What recommendations would you give to someone considering this product?
InDesign has a bit of a learning curve, so make sure to consider if you have the time and resources to master it. Consider the integration with Adobe Creative Cloud and how it fits with your existing workflow. Make sure to evaluate your design needs and compare them to the features offered by InDesign.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Less Transparent