What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Text Messaging
Campaign Management
Auto-Responders
Contact Database
Surveys and Polling
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Ashkhan A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Best B2B marketing Marketing tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
This is best B2B Marketing tool and also easy to understand and easy to use.
What is your favorite aspect of this product?
Event program implementation and Email and landing page creation
What do you dislike most about this product?
Nothing to list down herw
What recommendations would you give to someone considering this product?
Sure will recommend someone. This marketing tool will generate leads and business enhancement and business development and growth
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Ashkhan A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Fantastic marketing platform for B2B. Easy to Impl
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The Adobe Marketo engage mainly used for B2B marketing. For B2B marketing i can refer Adobe Marketo alone when compared to other Marketing Tool. Since this is Higher Rating Tool in Martech softwares and Easy to use.
What is your favorite aspect of this product?
B2B Marketing, Event program implementation and Implementing third part event
What do you dislike most about this product?
Report Design view
What recommendations would you give to someone considering this product?
Yes obviously
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Efficient Service
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Robust Marketing Automation Software
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage apart is its seamless integration with Adobe's suite of marketing tools. This integration provides a comprehensive ecosystem for marketers, allowing for tailored campaigns across various channels. Additionally, its intuitive user interface and customizable workflows offer unparalleled flexibility, making it a standout solution for driving marketing success through personalized interactions and lead nurturing..
What is your favorite aspect of this product?
My favorite aspect of Adobe Marketo Engage is its robust automation capabilities. The platform allows me to automate various marketing tasks, such as lead nurturing, email campaigns, and customer engagement workflows, saving me time and effort. This automation not only streamlines my marketing processes but also enables me to deliver more personalized and targeted experiences to my audience, ultimately driving better results for my business.
What do you dislike most about this product?
As a user, navigating the platform and mastering its features can be complex and time-consuming. Additionally, while the platform offers extensive customization options, configuring and optimizing campaigns may require advanced technical skills or dedicated training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing