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What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Dio (Dionisios) F.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Adobe Marketo marketing automation specialist
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
This is marketing automation software. Marketing automation allows you to optimize, automate and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster. It's easy to get started with Marketo Engage and it will evolve with you. You can learn everything if you want, or just use the pieces that fit your needs.
What is your favorite aspect of this product?
It is being used throughout our Marketing department. Addresses the need to automate sales and marketing tasks on a daily basis. Mass email blasts for every event, webinar and sales promotions are done through Marketo. It is really convenient to use and is very efficient when it comes to automating manual tasks such as mass email blasts.
What do you dislike most about this product?
The only issue we have with Adobe Marketo Engage is that it can get a bit slow when editing emails. We have spoken to relevant people to resolve the issues. Steep comprehension curve, it takes real effort to study and understand the features to get the most out of them.
What recommendations would you give to someone considering this product?
Adobe Marketo Engage is great for supporting nurturing campaigns. I love how integrated the program is among all the applications we use. It makes multi-channel marketing seamless. It is used as a marketing automation platform and a centralized tool for most of our marketing activities.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Inspires Innovation
Olga Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
The best marketing automation platform
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Very flexible!
What is your favorite aspect of this product?
Flexibility of building any flow i need
What do you dislike most about this product?
Complexity around landing pages
What recommendations would you give to someone considering this product?
Consider how complex your campaigns will be, Marketo can do it
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Tyler G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
"The best marketing automation platform"
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Why I prefer adobe Marketo Marketing Automation above the competition: Yes, a Marketo customer service team is fantastic, and that's why we went with it instead of those other options. 2 Fantastic Reporting and Dashboard Functions: Yes, I went with this program because of its superior reporting capabilities and intuitive dashboard layout.
What is your favorite aspect of this product?
While its campaign management tool is impressive in its strength, mastering its intricacies does call for some training and experience. We found the performance insights and email insights to be simple to implement and interpret. Marketo may be used to record extensive data on leads and prospects, and it can also be put to use in very sophisticated reports.
What do you dislike most about this product?
It may not have the most cutting-edge UI design, but it gets the job done. Campaign processes might be hard to decipher if there are too many phases.
What recommendations would you give to someone considering this product?
I recommend the program because it is a great tool for automation marketing. It's also great for handling email .
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Saves Time
