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Adobe Systems

Adobe Marketo Engage

Composite Score

8.4 /10

CX Score

8.7 /10

72 Reviews Write a Review

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.7

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Translation missing: en.product_page.ratings.score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Translation missing: en.product_page.ratings.score 7.7

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Randall W.

Role: Operations
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Highly adaptable and flexible tool.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Among Marketo's many impressive features, its integrations stand out as being crucial to obtaining a comprehensive service that completely satisfies the needs of the business. Marketo has integrations with a variety of different software and also can integrate with third parties through Zapier, making it a full and superb integration tool.

What is your favorite aspect of this product?

The BEST integration ability of our system allows us to sync data and company and contact information to communicate through marketing, so we can sync data and company and contact records. It syncs with our account-based marketing campaigns, enabling us to follow up with prospects at exactly the right time, based on the lead scores and actions It is a really fantastic tool.

What do you dislike most about this product?

The software needs to be ramped up and onboarded well before it can be fully utilized. It would be good if you could improve Marketo's search function because it can be challenging to find the needed content with its current search capabilities. This utility presents certain difficulties for new users. Report customization should be more versatile. Many reports are useless.

What recommendations would you give to someone considering this product?

Now that Marketo Engage is part of the Adobe ecosystem, it actually "plays nice" with other Adobe products. Considering that my company is an "Adobe shop," Marketing is a great way to interface with AEM and other platforms. In addition to its intuitive user interface (UI), the program has a variety of features and capabilities that are easy to discover, which makes it especially useful given the variety of features and capabilities it has.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Emily S.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Steep learning curve, but worth it

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Thriving knowledgebase and user community

What is your favorite aspect of this product?

Marketing automation

What do you dislike most about this product?

Email and landing page design

What recommendations would you give to someone considering this product?

There will be a steep learning curve

Pros

Reliable
Performance Enhancing
Enables Productivity
Respectful

João Pedro A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

The best Marketing Automation tool for Enterprises

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo it's simply the best one for Enterprise companies

What is your favorite aspect of this product?

The reliability, it's a product you can trust with a ton of customization.

What do you dislike most about this product?

the UX it's very bad.

What recommendations would you give to someone considering this product?

If you're in a enterprise level company you probably already know about Marketo and you definitely should change to it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Text Messaging The capability to send messages by SMS in addition to email.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Randall W.

Highly adaptable and flexible tool.

Likeliness to Recommend

Pros

Emily S.

Steep learning curve, but worth it

Likeliness to Recommend

Pros

João Pedro A.

The best Marketing Automation tool for Enterprises

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness