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Adobe Systems

Adobe Experience Cloud

Composite Score

8.2 /10

CX Score

8.4 /10

148 Reviews Write a Review

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

5% Neutral

93% Positive

Pros

Respectful
Enables Productivity
Efficient Service
Continually Improving Product

Feature Ratings

Average 84

Marketing Analytics

Email Marketing Automation

Advanced Campaign Management

Social Media Marketing Management

Marketing Asset Management

Community Marketing Management

Marketing Operations Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Oct 2020

Excellent and very effective marketing platform

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Cons

Vendor's Interest First

Patrick W.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2020

Robust digital marketing tool

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Marketing Cloud has tons of powerful features to help organizations deliver effective campaigns that are relevant to their clients such as Marketing automation,A/B testing,Social insights and Real time digital analytics.

What is your favorite aspect of this product?

Easy to customize content to suite different types of clients to deliver a personalized experience.With Adobe offering Social insights we have been able to improve our social marketing performance.Real time analytics has enabled us to understand our clients needs and wants.It also has reduced our workload using the marketing automation tool.

What do you dislike most about this product?

There is a high learning curve in some features.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud fits well organization in need of understanding their digital content and campaigns.Its not suited for small organization as the pricing plan can be costly to them.

Pros

Efficient Service
Effective Service
Helps Innovate
Continually Improving Product

Allan M.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2020

Good for email marketing

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Marketing Cloud comes at a cheap price compared to other similar products.

What is your favorite aspect of this product?

My favorite aspect of this product is email marketing which allows one to send customized emails to the selected customers.

What do you dislike most about this product?

Its not much of a dislike but the support should be fast to respond to clients issues especially when there is a bug.

What recommendations would you give to someone considering this product?

I would recommend this product to marketers who would love to avoid resembling advertising from competitors

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Latest Research

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Excellent and very effective marketing platform

Likeliness to Recommend

Pros

Cons

Patrick W.

Robust digital marketing tool

Likeliness to Recommend

Pros

Allan M.

Good for email marketing

Likeliness to Recommend

Pros

Title

Feature Ratings

Marketing Analytics

Email Marketing Automation

Advanced Campaign Management

Social Media Marketing Management

Marketing Asset Management

Community Marketing Management

Marketing Operations Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support