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Adobe Experience Cloud Logo
Adobe Experience Cloud Logo
Adobe Systems

Adobe Experience Cloud

Composite Score
8.4 /10
CX Score
8.7 /10
Category
Adobe Experience Cloud
8.4 /10

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details


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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

Down 4
Since last award

79 Satisfaction of Cost Relative to Value

Down 1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
88%
Conflict Resolution:
90%
Strategy & Innovation:
93%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

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2% Negative
3% Neutral
95% Positive

Pros

  • Respectful
  • Enables Productivity
  • Continually Improving Product
  • Inspires Innovation

Feature Ratings

Average 84

Marketing Analytics

86

Advanced Campaign Management

86

Marketing Asset Management

84

Social Media Marketing Management

84

Email Marketing Automation

84

Marketing Workflow Management

83

Marketing Operations Management

83

Community Marketing Management

83

Advanced Data Segmentation

82

Multi Channel Integration

82

Mobile Marketing Management

81

Vendor Capability Ratings

Average 81

Business Value Created

83

Product Strategy and Rate of Improvement

82

Quality of Features

81

Ease of Implementation

81

Usability and Intuitiveness

81

Breadth of Features

81

Ease of IT Administration

80

Availability and Quality of Training

80

Ease of Customization

80

Ease of Data Integration

80

Vendor Support

78

Adobe Experience Cloud Reviews

Geneva F.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2020

Optimization and personalization of campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe marketing Cloud is a service that is characterized by offering a set of high potential tools for its users to have a high performance in the area of digital marketing, the excellent design of this platform is excellent to implement in any kind of business, because it adapts perfectly to different standards of work in a unique way. A factor that makes this service unique is how reliable it is because it has a great reputation in comparison to other similar platforms.

What is your favorite aspect of this product?

I consider the Adobe Marketing Cloud an ideal service to purchase in any organization, because it allows users to optimize, customize, and measure digital campaigns and customer experiences for unique performance. The integration of adobe marketing with different tools such as Adobe campaign, Adobe social, Adobe experience Manager, Adobe media optimizer, Adobe Analytics, are perfect to achieve a high reliability marketing for a company. One of the features that I love about the interface of this service is that its interface shows the exact amount of people that are integrated to the campaigns and allows to identify through different colors from which devices people enter our campaigns, personally I feel very satisfied to work with this platform.

What do you dislike most about this product?

To be honest in this section I have almost nothing to talk about, since my personal experience using Adobe Marketing Cloud has been excellent, I consider that its wide interface is usually confusing for beginners with this software, but as you explore this platform it is very easy to become familiar with all the functionalities that this system offers.

What recommendations would you give to someone considering this product?

Personally, I think that in order to recommend a software to other people, you have to have a very broad knowledge of the recommended system, since you would have to know what advantages and disadvantages the platform has for the new users who acquire it. I recommend Adobe marketing Cloud to people who are looking for a software that is highly reliable to perform a highly professional marketing and without any complications in terms of operation, it is necessary to emphasize that the high cost of this service is due to the true quality it offers, unlike other marketing services, adobe marketing Cloud is a very high level due to its high scalability, really is the best option available to acquire from my professional point of view.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

Noah Eric L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2020

The best service available for professional.

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe marketing Cloud is a completely unique service among the others, personally I have had the experience of working with several similar software and of all I had never known one as efficient as this one, its service I consider it very solid, although you must be aware that it is not perfect but it adapts very well to many work standards to help its users to market their service or product very effectively to people in the market.

What is your favorite aspect of this product?

Adobe marketing cloud is a service that I must confess I love because of how customization it is for the various needs we have in our organization today, offers an excellent analysis function both simple and very comprehensive analysis that allows us to have information at all times of everything that happens in our campaigns, to be honest the efficiency that this system gave us in my organization I must say that it allowed us to overpass the limits of the results that we expected, its interface once you know all the functionalities that the software offers is very easy to use and manage, really although this is not a perfect service it is ideal for us.

What do you dislike most about this product?

Its price is a little high to implement in small businesses and although it is very functional it is a great limitation to acquire for small businesses, the software when integrated with other platforms usually presents delays in its operation and although it does not doubt much time usually causes certain discomfort when working, for inexperienced people the Adobe marketing Cloud system usually seems very difficult to use, that is why I consider that it would be of great help if the developers of the software offered to the new users training courses so that people can apply a correct use to the software from the first moment they use the service.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is a very complete service for any marketing professional to work with, since it is a completely efficient system and has all the options for people to work with great professionalism. Personally, I believe that nowadays for a business to be very prosperous in the sales area it is necessary to have an effective service that provides the convenience of advertising efficiently in the various networks the products or services offered to customers and what better alternative than Adobe Marketing Cloud.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features
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