Adobe Experience Cloud

What differentiates Adobe Experience Cloud from other similar products?

Adobe offers a full marketing automation platform as well as a marketing operations platform. Adobe can handle anything from email sends to taking care of programs, and triggered web content to overall scoring and routing. So many tools on the market are designed for ease of use while lacking key features. Adobe provides all of the capabilities required for marketing activities. It also provides relevant web analytics with comprehensive reports that meet client’s needs and makes recommendations to improve marketing campaigns efficiently.

What is your favorite aspect of this product?

Once I understand the reasoning, the processes of setting up emails and automating campaigns are simple. Adobe allows me to add numerous filters and triggers to let me automate practically everything. I appreciate how the folders and files are organized; it makes it simple to understand and use. I particularly enjoy the ability to segment email and landing page content using the dynamic content option, which allowed me to provide different types of materials to my audience based on nations, product types, and so on.

What do you dislike most about this product?

Adobe is more difficult to compete with because of its advanced technology. There is also a learning curve to get the most out of Adobe. The landing page builder is ineffective. I design my landing pages directly on my website, which is nearly useless. Email design/builder can be challenging and not always intuitive. The ad management tool is a little difficult to use.

What recommendations would you give to someone considering this product?

Experience Manager is a powerful tool that is most likely most effective at the enterprise level. Users can organize their graphic elements individually by plugging in the asset library separately, and the library connects easily for use on pages. The tagging feature is also very powerful, allowing users to create dynamic pages on the fly using tags.

What differentiates Adobe Experience Cloud from other similar products?

In-depth data provided allow taking better decisions to adjust the integral strategy It´s easy to escalate

What is your favorite aspect of this product?

Data Analytics

What do you dislike most about this product?

It is not affordable to small and medium businesses primarily by its costs.

What recommendations would you give to someone considering this product?

Is to use for the next step in your business, is not cheap, but is very effective

What differentiates Adobe Experience Cloud from other similar products?

Since I'm a creative professional Adobe is really popular for what I already use so when I use the same kind of software and ecosystem that makes it so it's easier to implement in my business.

What is your favorite aspect of this product?

The ease of learning it and how to implement it to other platforms across my business.

What do you dislike most about this product?

The cost is a little high for my business and we've been looking at other methods that do the same exact result for almost half or even zero cost.

What recommendations would you give to someone considering this product?

I think that they still do a free trial or like a 14-day trial of this product and you should look at other competitors we use them mainly for social media management and stuff like that and then just kind of store files there's a lot of competitors in this space and it's easy to find others that might be better.