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Adobe Experience Cloud Logo
Adobe Experience Cloud Logo
Adobe Systems

Adobe Experience Cloud

Composite Score
8.2 /10
CX Score
8.4 /10
Category
Adobe Experience Cloud
8.2 /10

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details


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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative
5% Neutral
93% Positive

Pros

  • Respectful
  • Enables Productivity
  • Efficient Service
  • Continually Improving Product

Feature Ratings

Average 84

Marketing Analytics

86

Email Marketing Automation

85

Advanced Campaign Management

85

Social Media Marketing Management

84

Marketing Asset Management

83

Community Marketing Management

83

Marketing Operations Management

83

Marketing Workflow Management

83

Advanced Data Segmentation

82

Multi Channel Integration

82

Mobile Marketing Management

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Product Strategy and Rate of Improvement

83

Quality of Features

83

Ease of IT Administration

83

Ease of Implementation

82

Breadth of Features

82

Usability and Intuitiveness

81

Availability and Quality of Training

81

Ease of Customization

81

Ease of Data Integration

80

Vendor Support

79

Adobe Experience Cloud Reviews

Peyton W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Modernized marketing automation tool.

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

It is a highly sophisticated solution that enables us to administer marketing strategies, construct marketing applications and landing sites, evaluate the profitability of our campaigns, and build the appropriate workflows to enable practically any feature. We can link this with numerous platforms thanks to its Launch Point capabilities and receive our lead data right into the system.

What is your favorite aspect of this product?

Being one of the most flexible analytics platforms on the market, they have customer attributes and a centralized data to transport data to internal data stores and integrate everything into the CRM Databases. For enhanced analysis, it has a variety of integrations that may be used, and the analytical workspace also features a variety of visualizations that make it easy to quickly develop dashboards.

What do you dislike most about this product?

Also its analysis in general is really lacking. It has very few possible data pulls, and when you do generate a report, it takes a significant amount of time to fill. It is feasible to obtain email performance measures using the sales cycler, but it is also constrained and you are unable to use intelligent lists or segmentation to pinpoint the population you want to report on.

What recommendations would you give to someone considering this product?

It includes an integrated workspace that functions as a drag-and-drop canvas for personalized analysis and visualizations. You'll need to understand and determine which of the many incredible tools in its design will be helpful for our organization. The program is always being enhanced to offer the newest capabilities and a simple user interface.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Machteld'Teran B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Great solution for B2B and B2C marketing.

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

With real-time user profiles, constant insight, an accessible and flexible architecture, and an experience management platform that facilitates providing personalised service at scale, the Adobe Experience Platform is a platform-as-a-service that serves as the backbone of Adobe. It is a set of integrated analytics tools and internet marketing tools by Adobe Systems.

What is your favorite aspect of this product?

It serves as our club's one source of accuracy and assists us in creating marketing robotic flows, managing our landing pages and surveys, and sending the appropriate lead information to Salesforce for our sales department to interact with. By using program, we can create several credit reports. B2C and B2B are managed by the same back-end on the Adobe cloud platform.

What do you dislike most about this product?

It takes a lot of work and processes to comprehend Adobe Campaign's capabilities and understand how to utilize them, thus it ought to make them simpler to grasp. They need to enhance how much they maximize the user's journey. Lack of assistance and other challenges make it difficult to combine with non-Adobe products.

What recommendations would you give to someone considering this product?

It is really simple to investigate various options for our initiatives with Adobe Campaign, enabling us to expand our company and strengthen our organization. Additionally, its capabilities are ideal for developing uplifting dynamic material. They have kept up with our statistics and offered helpful insight into our daily demands in the media environment.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Raidelyn P.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

The most comprehensive digital analytics platform

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

The program stands out from the competition because of how effectively it works with the rest of Adobe's software and how easily it may be used.

What is your favorite aspect of this product?

Adobe Campaign makes it easy to find a large number of potential customers using a variety of channels, including email and social media. Through the use of these powerful search tools, we have been able to significantly broaden our clientele and increase the visibility of our company. With Adobe Campaign, we can quickly and easily check if an email address is valid before sending it to a client, and we can also make sure that the recipient's address is up-to-date before sending the email.

What do you dislike most about this product?

Instead of the giant organizations we're all familiar with, I think it would be easier to tackle if the company search focused on regional and moderate or small enterprises. Having a reliable internet connection is essential for productive online conversations. The list of potential victims is out of current since it contains contact information for people and businesses that no longer exist.

What recommendations would you give to someone considering this product?

This software is feature-rich and simple to use, thus I would suggest it to everyone.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Efficient Service
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