This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

NextRoll

AdRoll

Composite Score

7.8 /10

CX Score

7.9 /10

33 Reviews Write a Review

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

Filter By

2023 Data Quadrant Gold Medalist

2023

1 Top Rated Capabilities

2 Top Rated Features

2023

5 Top Rated Capabilities

7 Top Rated Features

2022

AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

89 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative

11% Neutral

89% Positive

Pros

Reliable
Enables Productivity
Efficient Service
Effective Service

Feature Ratings

Average 86

Marketing Analytics

Marketing Operations Management

Social Media Marketing Management

Marketing Workflow Management

Marketing Asset Management

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Community Marketing Management

Vendor Capability Ratings

Average 79

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Ad Tech

Translation missing: en.product_page.ratings.score 7.5

View AdRoll in this category (opens in a new tab)

AdRoll Reviews

Sneha P.

Role: Operations
Industry: Media
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jul 2024

A solid retargeting platform

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

AdRoll differentiates itself with its strong focus on retargeting, seamless integration with Facebook Ads, and robust audience targeting capabilities.

What is your favorite aspect of this product?

My favorite aspect of AdRoll is its strong focus on retargeting and its seamless integration with Facebook Ads, making it a powerful tool for driving conversions.

What do you dislike most about this product?

The user interface can be complex and the pricing structure is not always transparent.

What recommendations would you give to someone considering this product?

Consider your specific needs and budget. Try a pilot campaign to assess its effectiveness.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Maria B.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Increases the conversion of leads into real custom

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

Compared to other products I've used or evaluated, I find AdRoll stands out for its ability for dynamic retargeting and its integration with multiple platforms. We selected it because it gave us the necessary tools to optimize our advertising campaigns and maximize return on investment.

What do you dislike most about this product?

I have found that it may be less appropriate for businesses with limited advertising budgets as it can be expensive compared to other similar tools on the market.

What recommendations would you give to someone considering this product?

AdRoll is a powerful tool for optimizing advertising campaigns, with unique features that set it apart from other programs on the market. Although it has some minor drawbacks, its positive impact on our business goals has made this platform worth investing in. We would recommend AdRoll to any business looking to improve their digital marketing strategy.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

Gustavo M.

Role: Operations
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

easy to use

Likeliness to Recommend

7 /10

What differentiates AdRoll from other similar products?

price competitive

What is your favorite aspect of this product?

simple and easy to use

What do you dislike most about this product?

lack of features

What recommendations would you give to someone considering this product?

entry level DSP

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

AdRoll

What is AdRoll?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

AdRoll Ratings

83 Likeliness to Recommend

89 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love AdRoll?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Ad Tech

AdRoll Reviews

Sneha P.

A solid retargeting platform

Likeliness to Recommend

Pros

Maria B.

Increases the conversion of leads into real custom

Likeliness to Recommend

Pros

Gustavo M.

easy to use

Likeliness to Recommend

Pros

Most Popular AdRoll Comparisons

Experiture

Constant Contact

SALESmanago

TapClicks Marketing Operations Platform

BenchmarkONE

Mindmatrix

Title

1
Since last award

Feature Ratings

Marketing Analytics

Marketing Operations Management

Social Media Marketing Management

Marketing Workflow Management

Marketing Asset Management

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support