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NextRoll

AdRoll

Composite Score
7.8 /10
CX Score
7.9 /10
Category
AdRoll
7.8 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


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Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

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AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

89 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
11% Neutral
89% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Feature Ratings

Average 86

Marketing Analytics

90

Marketing Operations Management

89

Social Media Marketing Management

88

Marketing Workflow Management

88

Marketing Asset Management

86

Advanced Campaign Management

86

Email Marketing Automation

86

Mobile Marketing Management

85

Multi Channel Integration

83

Advanced Data Segmentation

83

Community Marketing Management

76

Vendor Capability Ratings

Average 79

Ease of Implementation

84

Breadth of Features

83

Ease of Data Integration

83

Quality of Features

83

Business Value Created

82

Product Strategy and Rate of Improvement

80

Ease of Customization

80

Usability and Intuitiveness

77

Availability and Quality of Training

76

Ease of IT Administration

73

Vendor Support

69

AdRoll Reviews

Carlos Eduardo D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Adroll is the best advertising tool

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

We use AdRoll to retarget current customers and potential customers similar to our current customers. It gives us the opportunity to show our customers the products we want to advertise, which are in line with our current activities. It also attracts new customers and shows our company's sales.

What is your favorite aspect of this product?

The platform shows which digital advertising media work best for your website, not just the ads you publish through them. The platform has a very transparent platform that provides detailed information on advertising analytics. Customer Service Representatives are available anytime during the work week to help us with any questions about events.

What do you dislike most about this product?

Your only option for your budget is to spend it on day-to-day expenses. You should host your products on Google Merchant Center to help with email and abandoned cart ads. If you have custom code on your site, it will take a while for your webmaster to implement the changes.

What recommendations would you give to someone considering this product?

If your site is on BigCommerce or Shopify, this is much easier than if your site is coded in a different language and you need a web developer to implement code changes on your site. AdRoll makes display advertising very easy to use. You don't need to log into the Google Analytics platform to see new user counts, add to cart, revenue and more. It will provide cross-channel attribution data. You cannot place Google, Google Shopping or Microsoft Advertising ads on AdRoll, but AdRoll display ads are an important complement to these ads.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Brian D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Design, improve and distribute advertising.

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

By tracking various intent signals, you can use AdRoll to target or block customers based on their behavior. With each delivered ad impression, it provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and common mobile web ad formats.

What is your favorite aspect of this product?

Like AdRoll can enhance your ads with interactive elements like product placement, product fonts, custom animation, and calls to action. Based on the user's browsing history and the products they enjoy; you can generate personalized dynamic ads for them. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them.

What do you dislike most about this product?

In comparison to its rivals, AdRoll has relatively high subscription costs.

What recommendations would you give to someone considering this product?

I recommend AdRoll for managing marketing campaigns, tracking customer journeys, collecting and archiving consumer information all in one from one location. Your customers can be categorized based on activities performed, items viewed, and previous purchases.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adika S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Create the right ads then distribute them.

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.

What is your favorite aspect of this product?

I like the dynamic ad builder is made possible by AdRoll, which helps us and ensures that all of our marketing is effective. On Facebook, you can target ideal prospects. useful for examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos.

What do you dislike most about this product?

Conversion tracking may be made more efficient. Poor customer service persists.

What recommendations would you give to someone considering this product?

I recommend AdRoll, it offers customizable options to show your customers the most relevant products instead of a random selection of products for everyone. You can gain insight into the typical customer path to help you maximize revenue from each of your customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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