Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
AdRoll Logo Award Winner Product Badge
AdRoll Logo Award Winner Product Badge
NextRoll

AdRoll

Composite Score
7.8 /10
CX Score
7.9 /10
Category
AdRoll
7.8 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

Filter By

AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

89 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
11% Neutral
89% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Feature Ratings

Average 86

Marketing Analytics

90

Marketing Operations Management

89

Social Media Marketing Management

88

Marketing Workflow Management

88

Marketing Asset Management

86

Advanced Campaign Management

86

Email Marketing Automation

86

Mobile Marketing Management

85

Multi Channel Integration

83

Advanced Data Segmentation

83

Community Marketing Management

76

Vendor Capability Ratings

Average 79

Ease of Implementation

84

Breadth of Features

83

Ease of Data Integration

83

Quality of Features

83

Business Value Created

82

Product Strategy and Rate of Improvement

80

Ease of Customization

80

Usability and Intuitiveness

77

Availability and Quality of Training

76

Ease of IT Administration

73

Vendor Support

69

AdRoll Reviews

Nicole S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Awesome experience!"

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

it is a less expensive program than others and also has many features.

What is your favorite aspect of this product?

AdRoll is a terrific way to expand your brand's visibility beyond the confines of social media. While it takes time to build up campaigns on your own, the devoted and attentive representatives work as beneficial additions to your team. While you'll have to weigh their proposals against your own company objectives, they know a lot about what they're doing.

What do you dislike most about this product?

Due to its simple scalability and deep integration with ad placement, AdRoll might easily run over budget if you don't keep careful tabs on your spending. It's a powerful instrument that can blow over any allocated budget.

What recommendations would you give to someone considering this product?

When it comes to online advertising, there's no better place to go than AdRoll. Their superb customer service and personal attention to delivering top-notch results are unmatched.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

kayus T.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Extremely user-friendly"

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

there are two differences, it is a program that costs little and has many features.

What is your favorite aspect of this product?

AdRoll's user interface is clean and uncluttered, making it a pleasure to work with. I enjoy how simple it is to put up a campaign and have it up and going. A short glance at your data may tell you a lot about how you're presently doing.

What do you dislike most about this product?

But the buyer must be aware of how AdRoll attribution is calculated. Most firms try to make their figures appear better than they really are. There are separate columns for income related to clicks and revenue attributed to page views. View-attributed income is not a direct click to my site and should not be taken into account in determining how effectively your ROAS is functioning.

What recommendations would you give to someone considering this product?

AdRoll comes highly recommended by me. Make sure your site already has a lot of quality traffic, and then start with a little marketing campaign. Additionally, I'd suggest segmenting your efforts into high- and low-intent groups so that you can devote more resources to reaching those consumers who are most likely to convert.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

Clara D.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"I love Adroll and would suggest it to anyone"

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

the program is priced higher than other programs.

What is your favorite aspect of this product?

In my experience, these insights are some of the most in-depth but also the most user-friendly I've come across on any platform. My favorite feature on the site is the ability to upload many files at once. Creating new advertising campaigns is a cinch thanks to this tool. My online advertisements, Facebook ads, and Instagram posts may all be uploaded at once rather than sequentially. I can then adjust each ad by scrolling down the page and clicking on it. When designing fresh campaigns, this tool has saved me a ton of time and effort.

What do you dislike most about this product?

As I've used several browsers throughout the years, I've come across little issues. I also believe that clearing my internet cache on a regular basis is necessary for the site to function properly. Another problem I've seen is that the dashboard's data and statistics often fail to appear altogether. Adroll's development staff is generally constantly updating, so it isn't a big concern most of the time. In most cases, it is fixed within a day, however this may be quite aggravating if you are signing in for analytics and suddenly can't.

What recommendations would you give to someone considering this product?

This is a fantastic product. However, they are generally fast to respond when you need them the most. In the past, Adroll's attribution has been quite accurate. I'd recommend you should keep an eye on your Google Analytics and Google Tag Manager data to see whether you're getting the most out of your efforts. More, but not all platforms tend to favor their own platform in terms of which parts of a customer's journey were most successful in leading to a conversion.

Pros

  • Helps Innovate
  • Unique Features
  • Efficient Service
  • Effective Service

Most Popular AdRoll Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019