Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
AdRoll Logo Award Winner Product Badge
AdRoll Logo Award Winner Product Badge
NextRoll

AdRoll

Composite Score
7.8 /10
CX Score
7.9 /10
Category
AdRoll
7.8 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

Filter By

AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

89 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
11% Neutral
89% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Feature Ratings

Average 86

Marketing Analytics

90

Marketing Operations Management

89

Social Media Marketing Management

88

Marketing Workflow Management

88

Marketing Asset Management

86

Advanced Campaign Management

86

Email Marketing Automation

86

Mobile Marketing Management

85

Multi Channel Integration

83

Advanced Data Segmentation

83

Community Marketing Management

76

Vendor Capability Ratings

Average 79

Ease of Implementation

84

Breadth of Features

83

Ease of Data Integration

83

Quality of Features

83

Business Value Created

82

Product Strategy and Rate of Improvement

80

Ease of Customization

80

Usability and Intuitiveness

77

Availability and Quality of Training

76

Ease of IT Administration

73

Vendor Support

69

AdRoll Reviews

Emma M.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Easiest tool to set up for ad campaigns"

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

good customer service, and easy to use.

What is your favorite aspect of this product?

So simple to find your way around. It couldn't be easier. Select the sort of campaign you're interested in launching, allocate a budget and target audience, pick a location, submit your advertising, design a landing page, and then pay. That's all there is to it! It's a breeze!

What do you dislike most about this product?

Compared to other ad networks, it's more costly And the fact that I can't track conversions from other platforms unless I fork out hundreds of dollars for each profile. And then there's the three-day wait for the CRM list to be finished.

What recommendations would you give to someone considering this product?

Try out Adroll for yourself. You won't have any trouble setting it up. In addition, the customer service is excellent, and it is available around the clock.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Daniel R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Easiest tool to set up for ad campaigns"

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

the features that the program has are very easy to use and learn, that differentiates it from other programs.

What is your favorite aspect of this product?

It's a breeze to get about on this site. It couldn't be easier. Pay for your ad campaigns by selecting the sort of campaign you'd want to run from the drop-down menus on the left-hand side of the page. It's done! It couldn't be easier!

What do you dislike most about this product?

That it costs more than other ad networks. And the fact that I can't track conversions from other platforms unless I spend hundreds of dollars each profile. And then there's the three-day wait for the CRM list to be finished.

What recommendations would you give to someone considering this product?

Adroll is a great tool to experiment with. I swear, it's quite simple to get everything up and running. Also, the customer service is excellent and available around the clock.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Effective Service

Most Popular AdRoll Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019