What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
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88 Plan to Renew
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82 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 76%
- Conflict Resolution:
- 83%
- Strategy & Innovation:
- 88%
- Service Experience:
- 88%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
Analytics and Reporting
On-Page Tracker/Optimization
Change Tracking
Rank Tracking
Holistic Visibility Tracking
Auditing
Alerts
Local SEO
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Ahrefs Reviews
Roseline O.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2025
The overall use of the tool is great and useful.
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Ease of use
What is your favorite aspect of this product?
My favorite aspect of the tool is the keyword research.
What do you dislike most about this product?
Nothing, I love everything about the tool.
What recommendations would you give to someone considering this product?
Ahrefs is a great tool if you do a lot of SEO, competitive analysis, backlinking and the likes of it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tarun S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Timesaver For SEO Experts
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
It gives accurate results as compared to the other tools available in the market.
What is your favorite aspect of this product?
Its constant improvements and user friendly interface.
What do you dislike most about this product?
Price of it is quite high as compare to the other software in this segment.
What recommendations would you give to someone considering this product?
If you are looking for a expert level tool than without any single doubt go for this.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Akinjola M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Fantastic product!
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Competitors like SEMrush or Moz have backlink features, but Ahrefs’ depth and precision are often considered unmatched. Backlink Quality Assessment, Historical data, and Link Intersect Tool
What is your favorite aspect of this product?
Easy-to-Use Interface: Despite its powerful features, Ahrefs is designed with simplicity in mind, making it user-friendly for both beginners and advanced users. Its clean dashboard and intuitive tools reduce the learning curve compared to more complex platforms like SEMrush.
What do you dislike most about this product?
Limited Marketing Suite: Ahrefs focuses narrowly on SEO and backlinks, lacking features like social media management or email marketing.
What recommendations would you give to someone considering this product?
Ahrefs stands out among digital marketing tools, particularly in the SEO and backlink analysis space, due to its robust features, user-friendly design, and data accuracy.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Client Friendly Policies
