
What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
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88 Plan to Renew
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82 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 76%
- Conflict Resolution:
- 83%
- Strategy & Innovation:
- 88%
- Service Experience:
- 88%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
Analytics and Reporting
On-Page Tracker/Optimization
Change Tracking
Rank Tracking
Holistic Visibility Tracking
Auditing
Alerts
Local SEO
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Ahrefs Reviews

Andrew B.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: IT Leader or Manager
Submitted Apr 2024
Excellent tool for small to medium orgs
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Ahrefs has excellent crawling and auditing capability
What is your favorite aspect of this product?
The SiteHealth score provides an easy to digest 'site meter.'
What do you dislike most about this product?
The backlink platform sometimes seems to contradict itself
What recommendations would you give to someone considering this product?
Ahrefs is excellent, but it needs to be paired with an enterprise-level platform to unlock its full potential
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Less Performance Enhancing
- Less Efficient Service
- Less Effective Service
Sheena G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2024
It has a great Backlink Mastery
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Ahrefs takes it up a notch by providing an extensive and real-time view of a website's backlink profile.
What is your favorite aspect of this product?
Keyword research capabilities. During content planning, this feature turns the keyword game into a strategic and insightful process.
What do you dislike most about this product?
Just the the learning curve.
What recommendations would you give to someone considering this product?
Starting with a more strategic approach to content exploration will accelerate your strategies no doubt.
Pros
- Reliable
- Efficient Service
- Saves Time
- Friendly Negotiation
Maria K.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
SEO Gold with Backlink Mastery
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Ahrefs stands out in the crowded SEO tool market with its extensive backlink analysis. Uncovering the secrets of your online presence that other tools might miss.
What is your favorite aspect of this product?
The detailed insights into website health, coupled with actionable recommendations, make it an indispensable tool for optimizing your online presence.
What do you dislike most about this product?
Ahrefs offers a treasure trove of data, but diving into it might be overwhelming.
What recommendations would you give to someone considering this product?
Speaking from an experienced user’s point of view, first, understand your SEO needs. If you're serious about improving your website's performance, Ahrefs is a powerful ally.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity