What is Alexa?
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
2
Since last award
94 Plan to Renew
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Alexa?
Pros
- Appreciates Incumbent Status
- Effective Service
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
Data Visualization
Audience Demographics
Customer Value Analysis
Conversion Analysis
Paid Search Integration
API Framework
Audience Segmentation
Customer Journey Modelling
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Ease of Data Integration
Business Value Created
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Quality of Features
Alexa Reviews
Jawahar A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
Evaluate the SEO of a website's target audience
Likeliness to Recommend
What differentiates Alexa from other similar products?
It's a site ranking tool, but it's also a well-known utility. We hold monthly SEO meetings and learned to talk about these tools and their wonderful contributions in monitoring data during the meetings, so we decided to use it and replace the ones we were using with Google Trends. We are still getting to know the interface, but we can say that it is easy to understand at first glance.
What is your favorite aspect of this product?
This is an "audience rating" online survey tool. It is an Amazon service, but it is not a speech recognition service. The fact that "Alexa is the audience rating" has been claimed since ancient times provides some solace. With the time being, it might be substituted for "What is the finest site, this one or this one?"
What do you dislike most about this product?
Since the name is the same as the AI speaker, I wonder if it should be changed to make it more identifiable with its functions and not create confusion.
What recommendations would you give to someone considering this product?
When we show trends of companies abroad, we use them to create explanatory materials of indexes that highlight the most popular of the numerous services of a specific genre. Due to the availability of various free competitive tools today, this tool is used when examining the audience rating of Company A's website or comparing it to other companies. If it is the same company A, more detailed information seems to be collected.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gaitho N.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Best Tool For Website Analytics
Likeliness to Recommend
What differentiates Alexa from other similar products?
Alexa helps business develop marketing strategies that makes it easy to increase business traffic
What is your favorite aspect of this product?
I like the many features of Alexa The software makes it seamless to increase website traffic that eventually translates to business The software is affordable and understanding the reports is easy
What do you dislike most about this product?
So far so good. No bad experiences yet
What recommendations would you give to someone considering this product?
I recommend businesses to try Alexa. It will move your business to the next level
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Shilpi P.
- Role: Consultant
- Industry: Other
- Involvement: Initial Implementation
Submitted May 2021
Difficult implementation
Likeliness to Recommend
What differentiates Alexa from other similar products?
It has multiple features
What is your favorite aspect of this product?
It understand most of the words
What do you dislike most about this product?
need to learn organization related vocabulary
What recommendations would you give to someone considering this product?
Its a good buy for a company
Pros
- Includes Product Enhancements
- Efficient Service
- Effective Service
- Saves Time
Cons
- Under Delivered
