What is Apollo.io?
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
1
Since last award
98 Plan to Renew
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Apollo.io?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
E-Mail Campaign Management
E-Mail Integration
Sales Analytics
Workflow Automation
Internal Sales Collaboration
CRM Integration
Omnichannel Campaign Management
Next-Best-Action Recommendations
Call Management
Pipeline Management
Conversation Coaching
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Apollo.io Reviews
Jay S.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Nov 2024
Fantastic, but with some reservations
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
We haven't determined this yet, as Apollo is the first product of its kind we've used... a cursory comparison with a notable competitor tells us they are very similar.
What is your favorite aspect of this product?
The sheer amount of verified data.
What do you dislike most about this product?
The amount of data is enormous but Apollo desperately needs more tools in helping with AI and workflow automation
What recommendations would you give to someone considering this product?
Sequences require work to set up -- make sure you have someone on your team that knows the platform 100%. Also, make sure you have your IT department on board to properly set up your DMARC, DKIM and SPF settings.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Client Friendly Policies
Cons
- Less Efficient Service
Sarah G.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2024
Great tool with powerful automation features
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
Apollo.io stands out for its comprehensive lead database, which provides enriched contact information and advanced search capabilities. It offers robust automation tools for email sequences, making outreach more efficient. I also love the integration with CRM systems streamlining sales workflows for seamless management.
What is your favorite aspect of this product?
My favorite aspect of Apollo.io is how its powerful automation capabilities for email sequences save me time and streamline my outreach process efficiently.
What do you dislike most about this product?
What I dislike most about Apollo.io is the email restriction of 50 emails per 24 hours, which isn’t sufficient for my workload. Additionally, the inability to create attractive templates for campaigns is a limitation.
What recommendations would you give to someone considering this product?
If you value automation and a comprehensive lead database, Apollo.io is an excellent choice for streamlining your sales process.
Pros
- Efficient Service
- Saves Time
- Respectful
- Acts with Integrity
Wyll M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Great Low Cost Option
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
Strong LinkedIn workarounds built in, data for the contacts easy to find, and easy to add to a cadence/sequence
What is your favorite aspect of this product?
Hybrid approach of contact information and outreach automation
What do you dislike most about this product?
You can't just add your own contacts to their sequences without doing an import. So if you're prospecting and find the contact information for your prospect online, but Apollo doesn't have it in their system, you need to put that information into a CSV, and import it, which adds an unnecessary amount of steps for a relatively simple feature. In order to filter your tasks by time zone, you need to know how to reach the advanced filters, which isn't obvious for newer users. While Apollo integrates well with some CRM, the lack of a broader integration offering adds silos and inefficiencies for those who don't use one of 3 CRM.
What recommendations would you give to someone considering this product?
Apollo is cost effective and has a great resource for prospecting contact information. The functionality of the sales engagement and sales intelligence features is very strong however they don't offer the flexibility of some of the other solutions on the market for both. Make sure you have a plan on how you're going to integrate Apollo as this is probably the biggest area it lacks.
Pros
- Helps Innovate
- Includes Product Enhancements
- Continually Improving Product
- Enables Productivity
