
What is Apollo.io?
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
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97 Plan to Renew
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81 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 90%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Apollo.io?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
E-Mail Campaign Management
CRM Integration
Sales Analytics
E-Mail Integration
Workflow Automation
Internal Sales Collaboration
Omnichannel Campaign Management
Call Management
Next-Best-Action Recommendations
Pipeline Management
Dialer Integration
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
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Apollo.io Reviews

Richard J.
- Role: Vendor Management
- Industry: Chemicals
- Involvement: Business Leader or Manager
Submitted Apr 2022
Apollo: unique tool to find the best prospects
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
We are using this software to find ideal prospects for our company. The best thing is that it gives us powerful tools to search for customers and companies, according to their location, position within the company, etc., and it also has a web browser to expand the search for customers all over the Internet.
What is your favorite aspect of this product?
It has many tools to find the ideal potential customers such as the lead qualification process, which allows you to configure it by our search criteria and gives us a list of quality prospects automatically. It also has very useful integrations to make it a more complete software, like integration with Salesforce, Gmail, LinkedIn, Hubspot crm, etc. We are also using it for our email campaigns and the truth is working very well for us, it has the integration to Gmail, we can send welcome emails automatically to potential customers and many more options, to capture customers through mail.
What do you dislike most about this product?
There are some minor disadvantages of this software that could be improved, such as the constant updating of its customer database, as sometimes we have come across outdated data, the person no longer works in that company or the phone number does not exist. I would also like to see the bounce rate or unopened mail reflected in the email reports, so that I can work on it.
What recommendations would you give to someone considering this product?
This software delivers what it promises, which is to increase your company's leads. Thanks to Apollo we have been able to grow our customer base, close many more sales and increase our profits, that is why we do not hesitate to recommend it widely.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features

Jeff K.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2022
Easy to setup. Powerful all-in-one product!
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
Prospecting database and email sequencing
What is your favorite aspect of this product?
Prospecting database
What do you dislike most about this product?
A little buggy
What recommendations would you give to someone considering this product?
Be clear on your goals and use case. It may not work well for Enterprises
Pros
- Enables Productivity
- Caring
- Respectful
- Altruistic

Krystal C.
- Role: C-Level
- Industry: Communications
- Involvement: End User of Application
Submitted Apr 2022
I recommend Apollo to everyone in B2B sales
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
Apollo does a great job of being easy to setup and begin to use quickly. I was able to figure the tool out within a few days of signing up and achieved my first responses within a week or so.
What is your favorite aspect of this product?
It appears the emails are going through and I'm getting responses regularly. I have encountered tools before that had outdated emails or poor deliverability, but I haven't noticed that being an issue here. I also appreciate that I'm able to simply setup my sales cycle, choose recipients, and walk away for a while allowing the system to do the work.
What do you dislike most about this product?
The number of contacts is vast, so it's on me to figure out who to add to my lists and be strategic. I'd love some AI attachment that helps me more easily pinpoint the best people to reach for each campaign.
What recommendations would you give to someone considering this product?
Know who you need to seek out, and spend a few seconds reviewing the profiles before adding a person to your list. This will save you time on the back-end and also ensure that you're not angering people who aren't the right fit. Keep your reputation in tact by using the features they give you to understand your leads.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy