Apollo.io Customer Reviews 2024

This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

Apollo.io

Composite Score

8.7 /10

CX Score

8.8 /10

55 Reviews Write a Review

What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

Filter By

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

9% Neutral

91% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

E-Mail Integration

Sales Analytics

Workflow Automation

Internal Sales Collaboration

CRM Integration

Omnichannel Campaign Management

Next-Best-Action Recommendations

Call Management

Pipeline Management

Conversation Coaching

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Sales Intelligence

Translation missing: en.product_page.ratings.score 8.3

View Apollo.io in this category (opens in a new tab)

Apollo.io Reviews

Jakob M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

The #1 Prospecting and Outreach Tool

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Apollo is much more affordable than other competitive software on the market. On top of offering a great database of buyers, Apollo has its own built in email outreach campaigns, and has even begun experimenting with LinkedIn outreach/automation. Beyond that, Apollo acts as a lite-CRM to help those who can't invest in a tool like HubSpot or Salesforce keep track of opportunities.

What is your favorite aspect of this product?

The amount of detail and ease of access to information that is viewable when viewing a contact is pleasing. The ability to create email sequences and perform A/B testing is great for running any campaign. LinkedIn integration is a big plus, for those who are used to prospecting via LI events, or curated boolean searches.

What do you dislike most about this product?

I used the platform a little too well as a trial user and had my prospecting ability restricted due to being flagged as an automated tool. When trying to resolve the issue via our rep and customer support, I never felt like my issue was properly addressed nor explained.

What recommendations would you give to someone considering this product?

Apollo is a fantastic all in one tool for any startup in B2B. If you need basic opportunity tracking, prospecting capability, and contact engagement, Apollo excels in all aspects. If you have a major CRM like HubSpot or Salesforce, Apollo integrates with those as well, and many other applications through Zapier as well. Highly flexible software for any sales team of any size.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor Friendly Policies
Less Effective Service
Less Caring

Ahmet Savaş G.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Easy Access to the People I Want

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

I do not know other products very well, but thanks to Apollo, I can easily reach the e-mail addresses of the people I want. This is very important for me. I can also quickly access this information about who works in companies.

What is your favorite aspect of this product?

I can say that I can quickly reach the e-mail addresses of the company employees.

What do you dislike most about this product?

Although rare, some people's e-mail addresses may be wrong or not at all.

What recommendations would you give to someone considering this product?

They can open a membership in Apollo with their eyes closed. I am sure they will be very pleased.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Romano O.

Role: Consultant
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Wonderful integration with LinkedIn. Easy to use.

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

It's ease of integration with LinkedIn.

What is your favorite aspect of this product?

Providing e-mail addresses of prospects

What do you dislike most about this product?

That it can be expensive once you upgrade.

What recommendations would you give to someone considering this product?

Use the free version and integrate with LinkedIn!

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Latest Research

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Apollo.io Ratings

92 Likeliness to Recommend

1 Since last award

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Jakob M.

The #1 Prospecting and Outreach Tool

Likeliness to Recommend

Pros

Cons

Ahmet Savaş G.

Easy Access to the People I Want

Likeliness to Recommend

Pros

Romano O.

Wonderful integration with LinkedIn. Easy to use.

Likeliness to Recommend

Pros

Most Popular Apollo.io Comparisons

Salesloft

Salesforce Sales Cloud Enterprise

HubSpot Sales Hub

Mixmax

Outreach

ActiveCampaign

Title

1
Since last award

2
Since last award

Feature Ratings

E-Mail Campaign Management

E-Mail Integration

Sales Analytics

Workflow Automation

Internal Sales Collaboration

CRM Integration

Omnichannel Campaign Management

Next-Best-Action Recommendations

Call Management

Pipeline Management

Conversation Coaching

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support