What is AppsFlyer?
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAppsFlyer Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on AppsFlyer.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
95 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AppsFlyer?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Marketing Analytics
Data Analysis and Survey Function
Device and Browser Analytics
Data Management
Mobile Functionality
Data Warehousing
API Framework
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Breadth of Features
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
AppsFlyer Reviews
Prakul S.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
User friendly yet potent tool for App marketing
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
It serves very niche campaign management and tracking of Apps marketing only. Thus when we think of App marketing Apps Flyer is the best in it
What is your favorite aspect of this product?
The ease of use and very user friendly interface is the favourite of mine
What do you dislike most about this product?
Per day limitations of in app events and unique users is little bit less.
What recommendations would you give to someone considering this product?
If you are a app marketer and want to market your app digitally then probably this is the most vital tool you need for an effective and efficient marketing.
Pros
- Efficient Service
- Effective Service
- Saves Time
- Client Friendly Policies
Kusum B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Overall Best product for mobile app campaigns
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
It's advanced fraud prevention system differentiate it from other similar product. It helps brand owners to safeguard their marketing spends by detecting and preventing fraudulent activities.
What is your favorite aspect of this product?
My favourite aspect is deep linking features which enhances the user experience by directing the user to the specific content within an app.
What do you dislike most about this product?
Integration with other panel may result in discrepancy in numbers shown in appsflyer and other panel.
What recommendations would you give to someone considering this product?
I will definitely recommend this product to everyone related to mobile app marketing field. Appsflyer provides real time data which allows marketers to quickly analyse the performance of their campaigns.
Pros
- Performance Enhancing
- Efficient Service
- Saves Time
- Altruistic
Ravneesh k.
- Role: Operations
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Mobile Measurement Platform with Strong Analytics.
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Comprehensive and reliable mobile attribution and marketing analytics platform that empowers businesses to optimize their marketing strategies effectively.
What is your favorite aspect of this product?
In-app event tracking and easy to use features.
What do you dislike most about this product?
Fetching reports sometimes takes longer than I expected.
What recommendations would you give to someone considering this product?
It's easy of use, customization dashboards are very useful ,fraud detection tool is very accurate, integration with ad-networks very easy and customer support is very fast and knowledgeable.
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Fair
