What is AppsFlyer?
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
95 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AppsFlyer?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Marketing Analytics
Data Analysis and Survey Function
Device and Browser Analytics
Data Management
Mobile Functionality
Data Warehousing
API Framework
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Breadth of Features
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
AppsFlyer Reviews
Paul C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Fraud Protection
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
AppsFlyer had the most transparent pricing structures compared to others, which we greatly appreciated. Easy attribution and integrations along with excellent customer service.
What is your favorite aspect of this product?
Integrating our social media pages was easy, Has Fraud Protection, Easy to quickly get insights on the dashboard, Easy to use reporting dashboard, Create attribution tags, Easy to track campaigns and KPIs through AppsFlyer .
What do you dislike most about this product?
Custom reports are limited, Better demographic information
What recommendations would you give to someone considering this product?
It's useful, easy to use, and solves major attribution problems that would otherwise be a nightmare.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Saurav S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2022
Best App User Tracking & Analysis Tool
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
The difference between appsflyer and other similar product is the trust with the brand as we are talking about user data being passed and that too in millions. Also the user interface is very simple and it is very easy for a new user to onboard and give them a quick way around the platform.
What is your favorite aspect of this product?
The favorite part for me is understanding the user behavior and retargeting them. For me getting to understand where my big number of user is being or dropping of before conversion and trying to work to resolve it with the product team is what excites me.
What do you dislike most about this product?
There is nothing big to dislike but at some point the customer support team needs to be hand on as to understand the issues and give proper solution rather then wasting time.
What recommendations would you give to someone considering this product?
If you love your product and want to see how the actual customers behave with it at every point before becoming your final customer then this product is what you need to understand and improve your performance & final conversions. This is a must product for anyone who is working with a mobile app and wants to improve your end conversion.
Pros
- Performance Enhancing
- Unique Features
- Security Protects
- Reliable
Cons
- Vendor Friendly Policies
- Vendor's Interest First
- Under Delivered
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
Apps Flyer tool is essential for campagn mgt
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
