What is AppsFlyer?
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
95 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AppsFlyer?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Marketing Analytics
Data Analysis and Survey Function
Device and Browser Analytics
Data Management
Mobile Functionality
Data Warehousing
API Framework
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Breadth of Features
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
AppsFlyer Reviews
Sai P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2023
Appsflyer: easy UI, great attribution
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Appsflyer is a helpful tool for companies that have apps. It has many useful features that allow us to run experiments on the marketing side and measure our success using the Appsflyer dashboard. This saves us time and reduces our dependence on the analytics team. I use it every day to create reports and analyze different cost metrics like CPM and CPI. It also has a feature that prevents click fraud and helps us optimize our affiliate payouts.
What is your favorite aspect of this product?
As a content platform, we have a large number of organic and inorganic installs. Therefore, it is essential for us to carefully analyze each traffic source and eliminate any poor-performing sources. To do this, we use Appsflyer on a daily basis to monitor the performance of various affiliate partners, influencers, YouTubers, and traditional marketing channels such as Google and Facebook. We provide unique links to each influencer and observe the conversion rates down the funnel for each of them.
What do you dislike most about this product?
Using Appsflyer to track the number of installs for our app has become very expensive, as we are charged for both organic and inorganic installs. Additionally, we have found that the funnel and retention analysis provided by Appsflyer is not very accurate. The number of installs being tracked each day is increasing, further adding to our costs.
What recommendations would you give to someone considering this product?
Before deciding to use AppsFlyer for mobile app marketing, it's important to weigh its pros and cons and compare it with other options that may fit your specific needs better. Keep in mind that AppsFlyer may not be the best solution for everyone. So, carefully consider your options before making a decision.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mihir M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Very flexible and friendly MMP
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Appsflyer offers better in-app event tracking, and deep linking for robust mobile marketing measurement.
What is your favorite aspect of this product?
The support team is amazing, they are present whenever you need and a very good training procedure sets it way apart
What do you dislike most about this product?
Not a dislike but something that we found missing in the product is the SDK level fraud detection and also it's a bit costly compared to competitors
What recommendations would you give to someone considering this product?
Get an estimate of the DAU/MAU numbers and also the paid activity before choosing the MMP and select MMP which fits in your model. Note that every MMP have different pricing for different models
Pros
- Friendly Negotiation
- Reliable
- Performance Enhancing
- Enables Productivity
Ankit S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2023
Appsflyer is a perfect MMP partner
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
The service and support offered by the team is significantly better than any other provider
What is your favorite aspect of this product?
The end to end support we get from initial discussion to going live and regular meet-ups is very useful
What do you dislike most about this product?
Not a dislike but a suggestion, if the add-ons were included in the package price that would make it affordable.
What recommendations would you give to someone considering this product?
Do the POC first before buying and be very upfront on what you expect in terms of features and pricing
Pros
- Reliable
- Enables Productivity
- Unique Features
- Helps Innovate
