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Bloomreach Engagement Logo
Bloomreach Engagement Logo
Bloomreach Inc

Bloomreach Engagement

Composite Score
8.1 /10
CX Score
8.4 /10
Category
Bloomreach Engagement
8.1 /10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Company Details


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Awards & Recognition

Bloomreach Engagement won the following awards in the Marketing Automation - B2C category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

Up 1
Since last award

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

Up 2
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
98%
Negotiation and Contract:
95%
Conflict Resolution:
99%
Strategy & Innovation:
97%
Service Experience:
96%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

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0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Email Marketing Automation

93

Marketing Master Data Management

91

Customer Journey Modelling

89

Marketing Analytics

88

SMS Marketing

88

Marketing Asset Management

86

Social Media Marketing Management

85

Marketing Project Management

84

Mobile Marketing Management

81

Vendor Capability Ratings

Average 85

Ease of IT Administration

89

Breadth of Features

87

Availability and Quality of Training

86

Business Value Created

86

Ease of Data Integration

85

Ease of Implementation

85

Product Strategy and Rate of Improvement

84

Vendor Support

84

Quality of Features

84

Usability and Intuitiveness

84

Ease of Customization

82

Bloomreach Engagement Screenshots

Bloomreach Engagement Videos

Bloomreach Engagement Reviews

Leung Jun C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Everything you need for campaign management is in.

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

I can almost always locate what I need with Bloomreach. I have no problem integrating other platforms and third party APIs. Moderators or content authors do not need to have advanced training or IT knowledge. They can use it after a short training session. more effective customer segmentation.

What is your favorite aspect of this product?

I like Bloomreach because it allows me to monitor how my clients interact with the company and take appropriate action, as well as speed up data management and reporting. I can design my own unique solutions for a variety of scenarios thanks to it. Excellent customer service - they were always very friendly, proactive and competent to help us with any problem. The results of automated surveys linked to other automated initiatives help us locate new prospects and help me spot potential business leaks more accurately.

What do you dislike most about this product?

The price is very high and it is only suitable for very large businesses. Other than that, excellent tool.

What recommendations would you give to someone considering this product?

It is a great platform with tons of useful information. Numerous marketing channels are covered, including email campaigns, automated email, text messaging, and push notification scenarios, as well as Facebook and Google Ads Manager integration.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adika S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

To build your automated multi-channel marketing.

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

It allows you to quickly automate campaigns and scenarios. The segmentation function allows us to segment data. Using scenarios, you can update and publish email campaigns. Using tags to organize them, you can save many campaigns across multiple projects. You can perform an analysis of your consumption data and improve our segmentation and specific strategies.

What is your favorite aspect of this product?

I like how with Bloomreach you can generate reports and track how our loyalty program is doing. It allows us to automate and personalize our push notifications and email marketing. Web page layouts can be made to be intuitive. For each of your visitors, you can develop personalized content. You can thoroughly examine the preferences of your visitors.

What do you dislike most about this product?

It might be possible to simplify the product integration process. The learning curve is severe for beginners. Reporting can be simplified.

What recommendations would you give to someone considering this product?

For its smooth integration with other Survey Analytics APIs, I suggest Bloomreach. The customer experience is enhanced with Bloomreach; it is great at combining your customer data. You can use robust analytics tools to gain insight into your consumers by collecting, storing, and protecting your own data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cindy R.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Powerful and straightforward to use

Likeliness to Recommend

7 /10

What differentiates Bloomreach Engagement from other similar products?

Unlike other marketing automation tools, scenario creation is a breeze in Bloomreach, overlays function, the email designer is good, and the API is fantastic. The slack community is responsive; I generally hear back within a few minutes. It is an incredible tool and can close deals. It ensured a painless experience through the procedure.

What is your favorite aspect of this product?

The most excellent part of Bloomreach is that it serves as a one-stop shop for all our content creation needs. Their developers weren't required to assist me significantly since we used extremely basic connectors. When I needed help, I received prompt and expert help from customer service. Further, I can fully automate my responses to this conduct. In addition, it simplifies the process of managing and analyzing campaigns, which is helpful for a Digital Marketer.

What do you dislike most about this product?

The only drawback I can think of is the elevated starting platform for novice users. Due to not having a Return Path or a comparable tool integrated, we cannot evaluate pre-deliverability before sending emails. Sometimes the documentation isn't unambiguous, but the immediate chat help makes up for it. It's a little more challenging at first, but worth it in the long run.

What recommendations would you give to someone considering this product?

I could not find common ground between traditional brick-and-mortar stores and online marketplaces in the past because we lacked a comprehensive picture of my customers' behaviors. Connecting my Google and Facebook advertising accounts has helped me reach new people and reach them more effectively. It's a complex beast of a tool, but it's the best I've used.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Bloomreach Engagement Comparisons

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