What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Digital Asset Sharing
Cloud Offering
Automation of Metadata Creation
Digital Asset Findability
Content Capture
Permissions and Access Right Management
Workflow and Approval Management
Integration
Version Management
Intelligent Indexing
Vendor Capability Ratings
Ease of Customization
Ease of Data Integration
Quality of Features
Business Value Created
Ease of IT Administration
Breadth of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Usability and Intuitiveness
Brandfolder Reviews
Nilaby C.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Oct 2022
Excellent DAM and data protection
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
When we first started using Brandfolder, our assets were scattered everywhere. Now, they're all in one location, and we've established naming guidelines to ensure consistency going forward. Moreover, we can restrict the extent to which end-users can modify these resources.
What is your favorite aspect of this product?
It works great for a complex enterprise with a wide range of content-related processes. Not a good choice if you don't value the ability to easily organize and alter your information. For a corporation with only a few individuals in each area, it probably wouldn't be the best option either.
What do you dislike most about this product?
Frankly, I can't think of much to argue against it. The program works just as it should, doing all of its intended tasks with ease. I realize that others might have something to add, but at this time I feel content and would prefer to not answer this topic.
What recommendations would you give to someone considering this product?
Brandfolder is able to assist with the administration of digital assets and identities for businesses of any size, including those that are small, medium, or even large (DAM). It's convenient and packed with features that will help you streamline your operations. It's simple to connect to other programs, and the full crew can get to the files.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Efficient Service
Wendy H.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2022
Anyone seeking a DAM must consider
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
We are using Brandfolder to address the issue of having to email every office in the country whenever a corporate update has been made. All of our brand files are stored in Brandfolder, which has saved us time by preventing us from having to start from scratch each time we needed a marketing tool.
What is your favorite aspect of this product?
I adore the fact that we can access all of our many brands from a single dashboard when we go into Brandfolder. This makes using it quite simple. I adore being able to see all of the many image categories so that I can quickly browse through and get what I need, whether I'm looking for print or web content.
What do you dislike most about this product?
The labels that are automatically added need to be more adamant because they don't match the file we're saving and make it hard to find them. The size of the preview, if I were to add another thing, is a matter of preference rather than a technological issue.
What recommendations would you give to someone considering this product?
Users will find Brandfolder to be incredibly user-friendly and an excellent product to store all marketing documents. From posters, flyers, banner ads online, postcards for job postings, PowerPoint templates with the corporate logo, and videos. All of it is stored in Brandfolder, and we never have trouble getting to editable files when we need them.
Pros
- Performance Enhancing
- Effective Service
- Inspires Innovation
- Client Friendly Policies
James B.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jul 2022
Marketing empowerment product
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
I have not used similar asset management platforms in the organization. This system has great and reliable features that operate effectively.
What is your favorite aspect of this product?
It links my team with the international merchants providing wide marketing space. It provides productive platform for sharing assets and other brands manufactured by company with interested customers.
What do you dislike most about this product?
I have not disliked anything from the performance of Brandfolder. The entire operation has been outstanding.
What recommendations would you give to someone considering this product?
I highly recommend this product to other companies for effective marketing and brand management. It has intuitive user interface and has enhanced faster Return on Investment.
Pros
- Caring
- Fair
- Acts with Integrity
- Includes Product Enhancements