Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

Filter By

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Efficient Service
  • Reliable
  • Saves Time
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Campaign Execution

88

Social Moderation and Workflow Management

87

Social Media Channel Integration Inbound

87

Social Post Archival

87

Dashboards and Visualization

85

Social Asset Management

85

Social Response Management

84

Contextual Analysis

82

Trend Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Ease of Data Integration

88

Quality of Features

86

Usability and Intuitiveness

85

Ease of IT Administration

84

Ease of Customization

84

Business Value Created

84

Availability and Quality of Training

82

Vendor Support

80

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Buffer Reviews

Jasmine S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Buffer: The Social Media Manager’s Best Friend.

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer has been awesome for managing social media without the chaos. For a marketing agency juggling multiple clients across various platforms, it’s a lifesaver. Its intuitive interface and straightforward scheduling tools make it easy to stay on top of campaigns, whether we’re planning a product launch or just keeping up with daily posts.

What is your favorite aspect of this product?

The simplicity of scheduling across multiple platforms is a standout—it’s drag, drop, and done. The analytics tools are another highlight, offering digestible insights into what’s working and what isn’t. The ability to customize posts for different platforms within the same workflow is a game-changer; no more copy-pasting captions! And let’s not forget the browser extension, which makes queuing up content from anywhere on the web a breeze.

What do you dislike most about this product?

I have nothing Against the software.

What recommendations would you give to someone considering this product?

I’d recommend Buffer to agencies of all sizes. It’s the perfect blend of simplicity and power, ideal for managing both small-scale accounts and large, multi-platform campaigns .By automating scheduling, our team can focus more on strategy and less on manual posting. It’s also fostered better client relationships; we can quickly share content calendars and performance reports to keep clients in the loop.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Margaret t.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Easy to manage social media with Buffer

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

It covers high range of social media platforms instead of demanding external support to deal to multiple channels. Without conventional intervention, we can schedule our content by available scheduling features.

What is your favorite aspect of this product?

It is all in one social media management platform. The collaboration features guides us a lot in managing our team work in real-time. The browser extension makes it easy for me to add my post in buffer queue straight from websites. Its customer support team is very supportive and give instant response to our queries.

What do you dislike most about this product?

I have not faced anything inappropriate in this tool everything is going perfectly. I just felt it offers limited automation options and it must work on enhancing the automation features.

What recommendations would you give to someone considering this product?

The buffer’s browser extension is extensive in its functioning, making the curation of post easier. It has seamless integration with third parties to enhance itself.

Pros

  • Continually Improving Product
  • Effective Service
  • Fair
  • Altruistic

Taylor C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Buffer provides easy reliable social tools

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer offers a variety of social tools at a price that is lower than most competitors. The service is good.

What is your favorite aspect of this product?

Easy to use and reliable

What do you dislike most about this product?

There's not as many customizable options as I would like.

What recommendations would you give to someone considering this product?

Yes I have recommended Buffer to colleagues.

Pros

  • Helps Innovate
  • Reliable
  • Caring
  • Saves Time

Most Popular Buffer Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019