What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Emily K.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2023
Very helpful tool for managing social media
Likeliness to Recommend
What differentiates Buffer from other similar products?
I find the system very easy to use and fairly intuitive. When there's an issue with one social media platform or another, it's pretty easy to fix without clicking around in a bunch of different places.
What is your favorite aspect of this product?
I like that it makes it easy to share my posts on several social media channels easily and without too much fiddling around
What do you dislike most about this product?
Sometimes the posting of things takes a ling time so you're just staring at the screen until the thing posts
What recommendations would you give to someone considering this product?
Genera;lly I'm very hapy with the product, and it really helps me manage my social media easily and seamlessly..
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Aaliyah V.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2023
The best social media management platform.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has changed the way I manage my social media user accounts, and I’ve been using it for years. The application’s scheduling function saved my life, and it’s overall simple to use. I have more time in the day now that I can schedule my social media postings ahead of time. In addition, the analytics tool is excellent, providing me with detailed information on the performance of my postings through all of my channels. Whenever I had a query, the support staff was quick to respond and quite helpful.
What is your favorite aspect of this product?
Buffer is an excellent social media management tool that I strongly suggest. It has a plethora of features that make managing many social media accounts in one location simple. Buffer’s user-friendly interface is one of my favorite features. The design is simple, making it easy to plan content, track engagement, and analyze performance. Customer service is also excellent, with courteous and competent staff on hand to answer any questions. Overall, Buffer is a wonderful tool for anyone trying to improve their online presence and streamline their social media management.
What do you dislike most about this product?
I’ve been using Buffer for years with no issues. The simple platform makes managing many social media accounts easy. The scheduling feature has assisted me in planning and producing content ahead of time. Analytics also shows my social media performance. Buffer has outperformed my expectations, and I’ve had no issues.
What recommendations would you give to someone considering this product?
Buffer allows me to schedule social media posts ahead of time so I can focus on creating great content. Buffer analyses various social media posts and recommends changes based on the results of the analysis. It also allows me to build a quick website that can be utilized to drive visitors to my social media sites. Buffer makes it feasible and smooth to schedule content across many social media networks from a single interface. The user interface is also outstanding.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
- Leverages Incumbent Status
Yasemin D.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2023
Easy-to-Manage, Must Have
Likeliness to Recommend
What differentiates Buffer from other similar products?
We are using this toll to have content scheduled for countries' social media accounts in our region and it works well
What is your favorite aspect of this product?
I like the fast that how can I schedule a post for multiple platforms.
What do you dislike most about this product?
I do not think anything specific but sometimes connecting business manager accounts for Facebook would be tricky.
What recommendations would you give to someone considering this product?
I'd recommend them to use this tool efficiently as much as possible and integrate grammarly.com into it.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Inspires Innovation
