Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

Filter By

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

85

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Tracy D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Satisfied with Buffer

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

As we are a very tiny operation with only a few employees, we rely heavily on social media to spread the word and attract new customers. This is a great tool since it allows us to schedule updates weeks or months in advance across many social media accounts (Facebook, LinkedIn, Instagram, and Twitter). I enjoy this tool a lot since it helps us save time and allows us to play around with various timings.

What is your favorite aspect of this product?

Buffer's user-friendliness and wealth of useful features (including post statistics, picture uploading, and scheduled posts) make it a must-have for social media managers. Buffer is the most user-friendly product I've used, and I've tried a lot of them. It's a good bonus that I can use its "sister" tool, Pablo, to make illustrative posts that I can then share with my followers using Buffer. In conclusion, Buffer is a fantastic and cheap solution for me to manage my clients' many social media accounts.

What do you dislike most about this product?

When it comes to learning what works well across platforms, I don't feel that Buffer has been helpful. After all these years, it would be helpful if they wrote me sometimes to say things like "In comparison to last week, the length of your articles was significantly less. Your postings will fare better if they are longer than 230 characters "or any supplementary insights as some other content sites do.

What recommendations would you give to someone considering this product?

If you need a simple social media scheduling tool, Buffer is an excellent choice. It includes several extra features without making the UI convoluted. There seem to be some problems with the right publication of posts. It would be nice if there was an option to preview articles before they were published, and tagging other businesses would be helpful as well.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Eva B.

  • Role: Human Resources
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Great social media management and scheduling tool

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer is an excellent service for companies of all sizes. Simple to install, and you may start using it the very next day. The social media scheduling tool Buffer is also highly adaptable. It's simple to plan out material to be shared across many social media platforms, and detailed data are provided for each update.

What is your favorite aspect of this product?

Using Buffer, I can schedule my social media updates in advance, saving me the trouble of constantly having to publish. Buffer does more than just publish to social media accounts; it also gives analytics on how those posts are doing, so that you can fine-tune your approach. It's useful for me to be able to post to different social media sites.

What do you dislike most about this product?

There are restrictions on the number of social media profiles you may manage with Buffer's free version. Not everything works as smoothly on the mobile app as it does on the desktop site. Considering how many people would rather use their computers anyway, I doubt this would be a problem for them. Since I perform many routine actions when traveling, this is somewhat significant to me.

What recommendations would you give to someone considering this product?

To manage many social media accounts, try using Buffer. It's simple to install and use. Simple to schedule posts on multiple social networking sites simultaneously. Fantastic round-the-clock assistance for customers. As an added bonus, buffer is cheap.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Effective Service

Vicente C.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Monster to manage social networks

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Unlike other tools, we ourselves have the possibility to mention that this one is exclusive and different because it allows me to develop publications in various social networks days or weeks in advance. I like that the first level of service is free. Other than that, it is a platform with a fairly intuitive interface.

What is your favorite aspect of this product?

The most interesting thing for me about this tool is that buffering can be used to share content on different social media channels in parallel without logging into each other's account. Furthermore, Buffer also supports sharing media formats. You can schedule your posts at any time, which helps save a lot of time.

What do you dislike most about this product?

Since we have been using this instrument, we have not found fault with this product, instead we have the possibility to mention that it is one of the best for managing publications in the various social networks that the company manages. The report is arguably the best out there. Also, subjectively cheap.

What recommendations would you give to someone considering this product?

One of the reasons we can recommend these tools ourselves is because they allow you to manage social media completely from one place.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Most Popular Buffer Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019