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Buffer Logo Award Winner Product Badge
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Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

85

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Ravina M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

The best social media management software

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer is a social media management tool that enables users to schedule posts, analyze performance, and engage with audiences. Its simple interface and robust features make it a top choice for businesses and individuals alike. Highly recommended!

What is your favorite aspect of this product?

Buffer is a powerful social media management tool that allows you to easily schedule and publish posts across multiple platforms. Its intuitive interface, analytics, and collaboration features make it a top choice for businesses and marketers. The customer support is exceptional, and the mobile app is great too!

What do you dislike most about this product?

Buffer has limited capabilities for some social media platforms, like Instagram, compared to its competitors. The pricing can be a bit steep for some users, especially those with smaller budgets.

What recommendations would you give to someone considering this product?

Buffer is a great tool for social media management. It's especially well-suited for businesses and marketers who need to manage multiple accounts. Just be aware of its limitations and pricing, and consider trying a few alternatives to see what works best for your needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Scott A.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The Social Media Management Tool Buffer

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

After using Buffer for close to two years, I continue to recommend it to anybody who needs to schedule social media updates automatically. Major benefits of this program include: cheap in comparison. Use a number of profiles in parallel. Possibility to pre-schedule almost infinite updates. The scheduling widget and queue are well-designed and straightforward to use. The format of the data analytics. Another great feature is the content stream, which might still use some work. If you use social media like Twitter, Facebook, or LinkedIn, you should definitely consider using this program.

What is your favorite aspect of this product?

In my role as a company owner, I frequently find myself considering ways to market my work via social media. The time investment, however, is substantial. Here's some software that gives you an option to spending hours at a time publishing to social media by allowing you to do it in batches. This feature allows you to drop posts at a later time and schedule them out, rather of having to do so at the moment you wished to publish.

What do you dislike most about this product?

When it stops connecting to my social media accounts, I feel a little irritated. It may be many days before I realize that my accounts haven't been uploading anything to a certain website since I actively ignore alerts. There are times when the Chrome add-on won't work and you'll have to restart the website. It's also annoying that you have to pay extra for advanced services like analytics and so on. The sum quickly becomes significant for functional agility.

What recommendations would you give to someone considering this product?

If you need to schedule social media posts in advance, Buffer is a straightforward and highly recommended option. We've been employing it for some time now, and we've come to trust it as a reliable resource. You might not need this software just yet if you're the sole administrator of a brand's social media accounts (Facebook, Instagram, and Twitter). It's our opinion that this will free up marketers and designers to focus on more strategic initiatives, rather than being constantly distracted by the need to swiftly set up new social media posts.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Mariana B.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Automating your posts

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

What makes this product different from others is that it is quite efficient to be able to manage each of the social networks on a single platform and this keeps us practical. For which we ourselves have the possibility to mention that it is one of the best social media management tools.

What is your favorite aspect of this product?

You have often wondered if there is any tool to plan your publications, and it will surely happen to you as I thought that was impossible, until I found this amazing program that allowed me to plan the different publications on social networks, having a diversity of connections, it helped me plan each of the publications on instagram, on facebook, pinterest, linkedin and on each of the social networks that we manage in our company. It is so effective that for those people who have such a short time, so when using it you save time and you can use it in other occupations.

What do you dislike most about this product?

Although it is quite an important tool, all of us who have used it consistently can mention that it is complete, but we still have to think of those people who keep using it on a trial basis for persistent use, and we have the possibility of mentioning that the free version has a failure because it only allows you to make 10 publications that for those people who continue to show it, the number of publications that they ask to make could be quite low, if we go to one case, it shows a lot Of course, with twitter that you want to tag someone, it doesn't make it possible for you because you have to go directly to twitter and do it from there.

What recommendations would you give to someone considering this product?

Being such a simple instrument to use, you can get the most benefit from this program, thus making your union life more effective and comfortable, since it is also simple to configure the publications that you are going to do, it is so good the program that does not need to recommend anything.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Efficient Service

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