What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
"Buffer is an excellent product"
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Maurice H.
- Role: Consultant
- Industry: Entertainment
- Involvement: End User of Application
Submitted Mar 2023
Easy to use,
Likeliness to Recommend
What differentiates Buffer from other similar products?
The ease of use and the inclusion of most major social platforms makes Buffer your top choice for Social Media Management.
What is your favorite aspect of this product?
Managing all my social posts and the ability to interact with fans/visitors if needed. The re-shuffle feature is also very unique and helpful to create a fresh set of “new” posts.
What do you dislike most about this product?
Nothing that stands out in negative terms. It recently included a lot of new features, so it now seems very complete.
What recommendations would you give to someone considering this product?
Because Buffer has a free version, where you can add 3 social profiles, there is no excuse to try it out on a few of your platforms. See what you like about it (probably a lot :-) and choose a good subscription plan that matches your needs. It will be your go-to platform for sure!
Pros
- Performance Enhancing
- Friendly Negotiation
- Helps Innovate
- Reliable
Anthony G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Great user interface, and extremely simple to use.
Likeliness to Recommend
What differentiates Buffer from other similar products?
As a game designer, being connected to numerous social media sites is crucial for spreading the word about your creation. Since team size and funding are limited, though, it's necessary to divide attention between making the game and getting the word out about it. But buffer can help with that. Just by clicking a few buttons, you may do a great deal. It simplified the entire process, from writing posts to setting up appointments, and was a huge help. The finest thing is that it produces reliable results, to the point that even my other developers are pleased.
What is your favorite aspect of this product?
Buffer is an excellent set of tools for managing social media accounts, boasting a sleek interface and constant, reliable updates and support. It's a huge plus because it's less expensive than some alternatives. If you're trying to convince businesses that don't want to spend a ton of money on digital marketing to buy an SMM platform, the low price is a major selling point.
What do you dislike most about this product?
The service is fine, however I have had issues when a different magazine was released instead of the one I requested. It's as though some people were early and others were late; I'd like it if they could adjust for this, as it's an annoyance and reflects poorly on me. Whilst I still consider this a transitory situation, I believe that with your help, we can fix it. If they can fix this, it will be fantastic.
What recommendations would you give to someone considering this product?
Buffer is a fantastic time management app in my opinion. As someone who has utilized it mostly in smaller businesses, I can attest to its usefulness in that setting. To put it simply, it's a convenient hub for controlling your timetable. It's not as over the top as some of the others, but there are premium versions with extra features. They are unnecessary for most startups. They are preferable to lack, but not essential.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
