What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Tania C.
- Role: Industry Specific Role
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2024
A really super product that I greatly enjoy using.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has a very intuitive interface, making it the ideal choice for SMEs.
What is your favorite aspect of this product?
I really like having the ability to customise posts and schedule them.
What do you dislike most about this product?
Nothing - it's a great product.
What recommendations would you give to someone considering this product?
Choose Buffer and you won't regret it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mohammad A.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Aug 2024
Excellent Product
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is renowned for its clean, intuitive interface, making it an ideal choice for small businesses, startups, and individuals. The platform focuses on ease of use, allowing users to quickly schedule posts, manage multiple accounts, and analyze performance without a steep learning curve.
What is your favorite aspect of this product?
Buffer provides excellent customer support and a wealth of educational resources, including blog posts, webinars, and guides. This support helps users maximize their use of the platform and stay updated on social media trends.
What do you dislike most about this product?
While Buffer offers basic analytics, they might not be sufficient for users who need deep, comprehensive insights into their social media performance. The analytics are straightforward, but those needing in-depth reporting or data export options might find Buffer lacking compared to more advanced tools.
What recommendations would you give to someone considering this product?
Buffer offers features that suggest the best times to post based on your audience's activity. Make sure to use these tools to maximize engagement by scheduling posts at optimal times.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Diksha S.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted May 2024
Fantastic Schedule for Social media
Likeliness to Recommend
What differentiates Buffer from other similar products?
It helps in scheduling our day to day posts for social media ans keeps us at different pace. It is flawless for companies like us. There recent collaboration with Google Business Profile is quite beneficial and works like cherry on the cake.
What is your favorite aspect of this product?
Google Business Profile feature.
What do you dislike most about this product?
Nothing like that
What recommendations would you give to someone considering this product?
Buffer is best. Don't give a second thought to use the tool.
Pros
- Trustworthy
- Client Friendly Policies
- Fair
- Altruistic
