What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Scott H.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Jul 2021
Simple and Reliable
Likeliness to Recommend
What differentiates Buffer from other similar products?
Ease of scheduling including customizations for Twitter and LinkedIn.
What is your favorite aspect of this product?
I am able to plan and schedule my social media posts days ahead of publication and also can make changes anytime before they post. The integration with Chrome, makes it seamless.
What do you dislike most about this product?
I have no complaints.
What recommendations would you give to someone considering this product?
Try the free version and compare with your current social scheduling tools and you'll be sold on Buffer.
Pros
- Saves Time
- Trustworthy
- Efficient Service
- Effective Service
Shaily H.
- Role: Consultant
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2021
Easy to use, amazing trial, wonderful staff vibe.
Likeliness to Recommend
What differentiates Buffer from other similar products?
I love their team culture. They are a really transparent company and that is something that is rare to find. They also haven’t neglected the small business owner like some of the other big players have.
What is your favorite aspect of this product?
I loved helping a new client get set up on there and how easy she found it.
What do you dislike most about this product?
I feel like a lot of players have come out since the original big three when it comes to social media management. It’s going to be tricky to stay relevant with all these new companies and competitors popping up.
What recommendations would you give to someone considering this product?
Use their really generous free trial. That will give you a lot of perspective.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tatiana P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Easy to use and reliable!
Likeliness to Recommend
What differentiates Buffer from other similar products?
It had the friendliest onboarding out of all SM automation solutions on the market when I was looking for one a few years ago. It still is very straightforward and versatile.
What is your favorite aspect of this product?
Ease of use.
What do you dislike most about this product?
Nothing, all is good.
What recommendations would you give to someone considering this product?
Try and see for yourself. :)
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
