What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Jennifer W.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Saves a ton of time being able to batch posts
Likeliness to Recommend
What differentiates Buffer from other similar products?
I really like their proactive status reports. If there is an issue with a feature, they will keep you up to date with the progress of fixing. None of the similar products we looked at would do this.
What is your favorite aspect of this product?
I love being able to schedule and batch posts. We have 20+ social media accounts we manage and some of them get the same posts. It's nice to be able to select and choose which accounts to post.
What do you dislike most about this product?
I have to "reauthenticate" the logins quite a few times.
What recommendations would you give to someone considering this product?
This product is great for those that want to save time and schedule posts!
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Commodity Features
Wesley A.
- Role: Information Technology
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jun 2021
Fantastic social media management platform
Likeliness to Recommend
What differentiates Buffer from other similar products?
Being able to schedule your social media content with a few clicks - it is so much simpler to use than other tools, and just works.
What is your favorite aspect of this product?
Setting up schedules based on your followers "most active" times was really helpful and ensured my followers would have the highest possibility of seeing my content.
What do you dislike most about this product?
Not a lot really - it works fantastically well!
What recommendations would you give to someone considering this product?
If you managed social media content then this is a must - you can drop your ideas into scheduled posts as and when you think of them, and have a steady stream of rich content for your followers.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Ayo O.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2021
Forward thinking social media platform with a help
Likeliness to Recommend
What differentiates Buffer from other similar products?
I believe they really care as during the pandemic they gave free access to Pro account to support black businesses
What is your favorite aspect of this product?
The feasibility of posting almost any content online using their chrome app. This helps speed
What do you dislike most about this product?
I just think it will be lovely if say, # numbers can be recommended within the platform when I am using them.
What recommendations would you give to someone considering this product?
It is actually worth it. The product has improved significantly over the years.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
