What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Radcliffe B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2020
Social media automation has never been easier
Likeliness to Recommend
What differentiates Buffer from other similar products?
The big difference from Buffer and other services is that other similar services are very expensive and often slow, or give errors when scheduling a publication or when it is published, it can give an error.
What is your favorite aspect of this product?
What I like the most about Buffer is its simplicity of use, very easy, very intuitive, simple website, visually pleasing, and stable enough to trust our social networks and leave several previously scheduled publications. It has never happened to me that it is not published at the right time, it is always very reliable
What do you dislike most about this product?
What I like the least is the cost of their medium and high plans. It seems a bit high to me, although if we compare quality and price, I would pay it but it would be on the line. We also have that we are limited in publications, but it is something that has a solution so far and it is paying for membership.
What recommendations would you give to someone considering this product?
I could recommend to people who want to publish in bulk, upgrade to a paid membership so that they do not have limitation problems, and thus be able to publish at the time they want in amounts they want. You can connect many social networks, such as LinkedIn, Twitter, Instagram, Facebook and many others, but only name the most important ones in my opinion.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Emanuele C.
- Role: C-Level
- Industry: Healthcare
- Involvement: End User of Application
Submitted Jun 2020
Very good social tool
Likeliness to Recommend
What differentiates Buffer from other similar products?
Facebook group posting lacks
What is your favorite aspect of this product?
User friendly
What do you dislike most about this product?
Licensing per month costs
What recommendations would you give to someone considering this product?
It's very nice, but first try it with the free version
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Saves Time
Cons
- Vendor Friendly Policies
- Vendor's Interest First
- Less Generous
Helen B.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2020
Effective and simple to use social media manager
Likeliness to Recommend
What differentiates Buffer from other similar products?
Covers a variety of markets and customers, is a platform that manages social networks in all its areas and you can manage advertising in an easy and simple, for all types of users and people who want to generate traffic and customers at sight, is very complete is easy to use and very friendly, has a fairly complete board can be installed on android operating systems in an easy and simple, compared with other platforms is one of the most popular and most sought after in the market.
What is your favorite aspect of this product?
I like the board with which the platform is handled, it is very fast and easy to manage clients and mass advertising by Buffer, it is easy to use in all aspects, for beginners as well as for all types of companies.
What do you dislike most about this product?
As its use increases, so does its price until it becomes quite expensive, certain errors occur when making publications on the networks, sometimes the application gets stuck so it has to be restarted wasting time and creativity
What recommendations would you give to someone considering this product?
I recommend this application to all types of users, both for small, medium and large businesses that want to see advertising on social networks constantly, growing the view of their companies and their products within the most important social networks such as Facebook, Instagram, etc, is an important tool to manage online advertising.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
