What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Sheeba T.
- Role: C-Level
- Industry: Construction
- Involvement: End User of Application
Submitted May 2024
Best tool for SMM
Likeliness to Recommend
What differentiates Buffer from other similar products?
It helps in scheduling the content on various platforms, well in advance so that we can invest time in other activities. The Social Media Management work becomes efficient and more productive.
What is your favorite aspect of this product?
The suggestions on hashtags are my favorite. Also, the dynamics with which a team can work on Buffer is highly appreciated.
What do you dislike most about this product?
No dislikes
What recommendations would you give to someone considering this product?
This tool can be very useful for professionals in the digital marketing field as one can schedule a bundle of posts at a time and avoid the hassle. More work can be done in less time. The team can also be managed quite well and work collaboratively.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Solid Choice for Social Media Scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
Making it easy for users to schedule and manage social media posts across multiple platforms. Buffer also offers a seamless integration with various social media networks, allowing users to efficiently publish content without switching between different platforms.
What is your favorite aspect of this product?
How easy it is to navigate the platform and schedule social media posts across various networks with just a few clicks. The streamlined workflow and seamless integration with popular social media platforms make managing my social media presence efficient and hassle-free. Additionally, Buffer's scheduling and analytics features provide valuable insights into post-performance, helping me refine my social media strategy and achieve better results.
What do you dislike most about this product?
Buffer does not provide robust capabilities for tracking brand mentions, monitoring industry trends, or engaging with followers in real-time. Additionally, the reporting features, while helpful, could be more customizable to meet specific analytical needs. Furthermore, the pricing structure can be prohibitive for smaller businesses or individuals with limited budgets, especially considering the additional costs for advanced features.
What recommendations would you give to someone considering this product?
Pay close attention to factors such as ease of use, scheduling capabilities, and analytics offerings during your trial period. Additionally, consider the scalability of Buffer's plans to ensure they can accommodate your future growth. Don't hesitate to leverage Buffer's customer support resources if you have any questions or encounter challenges while using the platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brittney D.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2024
Simple to use, but it's too basic
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer emphasizes simplicity without sacrificing functionality.
What is your favorite aspect of this product?
The content calendar feature is my favorite. In coordinating a multi-channel social media strategy, being able to visualize and plan content across platforms in a single calendar view is unmatched.
What do you dislike most about this product?
Buffer lacks advanced listening and sentiment analysis features. In a constantly evolving social landscape, having more sophisticated tools for monitoring brand mentions and gauging sentiment could elevate Buffer's role.
What recommendations would you give to someone considering this product?
Prospective Buffer users should appreciate its simplicity but also plan to complement it with specialized tools for social listening.
Pros
- Enables Productivity
- Effective Service
- Caring
- Transparent
