What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
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Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
- Role: Vendor Management
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2023
Updated and very useful tools
Likeliness to Recommend
Pros
- Effective Service
- Acts with Integrity
- Helps Innovate
- Enables Productivity
Katherine R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Buffer is an incredible tool
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer sets itself apart from other social media management tools with its user-friendly interface that balances simplicity and functionality, making it accessible to users of all levels. The platform excels in team collaboration, offering effective features for seamless group contributions to social media strategies. What truly distinguishes Buffer is its commitment to transparency, user engagement, and continuous improvement. The platform provides valuable educational resources, including blog posts and webinars, showcasing its dedication to user education and meeting evolving needs. Overall, Buffer's emphasis on usability, collaboration,
What is your favorite aspect of this product?
An important aspect of Buffer is its focus on ease of use and accessibility. The intuitive and user-friendly interface allows users, regardless of their level of expertise, to schedule and manage social media posts efficiently. This emphasis on usability makes Buffer an appealing tool for a wide range of users, from beginners to experienced professionals, facilitating the effective management of social media strategies.
What do you dislike most about this product?
My experience with Buffer has been exceptionally positive, and I can confidently state that there is nothing about this social media management platform that I find displeasing. From its intuitive interface to its advanced features for scheduling and performance analysis, Buffer has exceeded my expectations in every aspect. The ability to manage multiple platforms centrally and collaborate effectively as a team makes Buffer stand out in the market. Additionally, its commitment to customer support and continuous improvement reinforces its position as a leading and reliable tool. In summary, Buffer not only meets but exceeds expectations,
What recommendations would you give to someone considering this product?
When considering Buffer, explore its user-friendly interface and leverage advanced scheduling for efficient social media management. Experiment with analytics, collaborate effectively in teams, and use educational resources to enhance your understanding. Stay informed about updates, test customer support, and begin with the free plan before deciding on upgrades based on your needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Lauren S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Gets the job done, but could be better
Likeliness to Recommend
What differentiates Buffer from other similar products?
This is hard to say. It's pretty similar to other social media management tools. I guess the real differentiator is its simplistic user interface? I could see it being particularly useful for people who do social media part time or are unfamiliar with posting regularly.
What is your favorite aspect of this product?
I like that I can post across social platforms from one singular view/place. It made it easy to syndicate content and saved me time and hassle. Especially since Facebook is a total pain to navigate anymore.
What do you dislike most about this product?
Buffer lacks some of the more advanced features offered by competitors like Hootsuite or Sprout Social, which I needed for my job. It didn't really have as in-depth social listening tools or CRM integration.
What recommendations would you give to someone considering this product?
f you're a small business owner, a blogger, or a freelancer who needs a straightforward tool for scheduling posts and basic analytics, Buffer is an excellent choice. However, if you require more advanced features like in-depth social listening, CRM integrations, or extensive automation, you might want to explore other options.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
