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Carto

CARTO

Composite Score

7.3 /10

CX Score

7.0 /10

21 Reviews Write a Review

What is CARTO?

An end-to-end Spatial Analysis platform. The Spatial Analysis platform of choice for market-leading location data & visualization, built for the cloud.

Company Details

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Awards & Recognition

CARTO won the following awards in the Geographic Information Systems category

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6 Top Rated Capabilities

6 Top Rated Features

2023

7 Top Rated Capabilities

6 Top Rated Features

2022

CARTO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CARTO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

3
Since last award

72 Satisfaction of Cost Relative to Value

5
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CARTO?

0% Negative

7% Neutral

93% Positive

Pros

Performance Enhancing
Helps Innovate
Enables Productivity
Caring

Feature Ratings

Average 84

Data Visualization GIS

Map Manipulation

Spatial Analysis

Geospatial Technology

Data Integration GIS

High Quality Maps

3D Visuals

Imaging and Production

Geo Coding

Mobile

Map Customization

Vendor Capability Ratings

Average 81

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Ease of Customization

CARTO Reviews

Cynthia W.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2021

Develops quick/easy visualizations

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

CARTO provides a easy to use data management solution that is integrated with the product itself. Users can peruse the data observatory catalog to integrate available datasets or load in their own datasets. Having similar capabilities to ArcGIS, CARTO provides a seamless online experience where the user can use SQL to manipulate the data and join information with a quick output in the map view.

What is your favorite aspect of this product?

I love the ability to publish quick maps using carto's pre-built analysis tools, while also having the option to create more complicated joins and calculations in the back end.

What do you dislike most about this product?

There are limitations to carto that they have worked to improve over the years. One being the database connections at the time we were using it were not seamless and required extra set up. The other being ArcGIS still has a wider set of pre-built spatial analytic tools compared to CARTO.

What recommendations would you give to someone considering this product?

I would recommend the user to consider how best to enforce the usage of CARTO in the organization. CARTO is relatively new in the game compared to ArcGIS and open source tools like QGIS.

Pros

Continually Improving Product
Fair
Helps Innovate
Performance Enhancing

Role: Information Technology
Industry: Engineering
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Mar 2021

Easy for anyone o create an interactive map.

Likeliness to Recommend

10 /10

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Mar 2021

Strong geospatial suite for data scientists

Likeliness to Recommend

7 /10

Pros

Helps Innovate
Continually Improving Product
Respectful
Performance Enhancing

Latest Research

CARTO

What is CARTO?

Company Details

Need Assistance?

Awards & Recognition

CARTO Ratings

88 Likeliness to Recommend

95 Plan to Renew

3 Since last award

72 Satisfaction of Cost Relative to Value

5 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love CARTO?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization GIS Thematic visualization with the ability to change views, including color, pattern/icon, dot-density, chart, scaled-symbol, and 3D prism themes

Map Manipulation Multiple maps can be open simultaneously, and can be duplicated, combined, synchronized, tiled, cascaded, and minimized/maximized.

Spatial Analysis Includes geographic data, analysis, and modelling.

Geospatial Technology Includes surface analysis, network analysis, and geovisualization.

Data Integration GIS Ability to import external data sources (census, etc.) overlayed into your map environment.

High Quality Maps Includes high quality imagery, destinations, and area information.

3D Visuals Seamlessly toggle between 2D and 3D viewing of the map.

Imaging and Production Ability to export and print high-quality images and graphics in multiple formats, including presentation ready maps.

Geo Coding Custom geo-codable indexes can be created to pin-map based on external datasets.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Map Customization Map editor allows a map to be customized on-the-fly.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

CARTO Reviews

Cynthia W.

Develops quick/easy visualizations

Likeliness to Recommend

Pros

Easy for anyone o create an interactive map.

Likeliness to Recommend

Pros

Strong geospatial suite for data scientists

Likeliness to Recommend

Pros

Title

3
Since last award

5
Since last award

Feature Ratings

Data Visualization GIS

Map Manipulation

Spatial Analysis

Geospatial Technology

Data Integration GIS

High Quality Maps

3D Visuals

Imaging and Production

Geo Coding

Mobile

Map Customization

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Ease of Customization