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Cloudinary

Cloudinary Digital Asset Management

Composite Score

6.9 /10

CX Score

7.1 /10

13 Reviews Write a Review

What is Cloudinary Digital Asset Management?

Cloudinary's digital asset management solution bridges the gap between asset management and delivery, enabling creative, marketing and development teams to maximize the value of assets, streamline workflows and optimize the end-user experience.

Company Details

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Cloudinary Digital Asset Management Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Cloudinary Digital Asset Management.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

87 Plan to Renew

75 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 82%
Negotiation and Contract:: 83%
Conflict Resolution:: 85%
Strategy & Innovation:: 87%
Service Experience:: 90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Cloudinary Digital Asset Management?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 78

Integration

Workflow and Approval Management

Collaboration

Digital Asset Findability

Manage / Administration of Metadata

Cloud Offering

Automation of Metadata Creation

In System Content Views

Permissions and Access Right Management

Content Capture

Digital Asset Sharing

Vendor Capability Ratings

Average 76

Ease of Customization

Ease of Implementation

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Cloudinary Digital Asset Management Reviews

Pranoti H.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

Cloudinary empowers creative & dev teams

Likeliness to Recommend

8 /10

What differentiates Cloudinary Digital Asset Management from other similar products?

Cloudinary's dynamic image and video transformation capabilities, along with robust APIs, make it much more than just a digital asset repository.

What is your favorite aspect of this product?

The real-time media transformation and URL-based delivery. It’s a game changer for performance-driven web experiences, allowing our dev team to automate asset sizing, cropping, and compression without manual intervention.

What do you dislike most about this product?

The learning curve can be a bit steep for non-technical users at first. Some advanced capabilities, like URL-based transformations or SDK integrations, require developer involvement and aren’t as intuitive for marketers or creatives.

What recommendations would you give to someone considering this product?

Invest time in onboarding and documentation early on, and ensure collaboration between your development and marketing teams. Cloudinary is incredibly powerful, but you’ll unlock its full potential only if both teams understand how to use it effectively.

Pros

Enables Productivity
Efficient Service
Effective Service
Inspires Innovation

Suriya M.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2025

Powerful Asset Management with Room for Smarter.

Likeliness to Recommend

9 /10

What differentiates Cloudinary Digital Asset Management from other similar products?

Cloudinary Digital Asset Management stands out from other similar products because of its strong focus on dynamic media optimization and automated workflows. Unlike many DAM systems that mainly store and organize assets, Cloudinary offers powerful real-time image and video transformation capabilities, allowing users to automatically resize, crop, compress, and deliver assets in the best format for any device or platform.

What is your favorite aspect of this product?

My favorite aspect of Cloudinary Digital Asset Management is its automatic image and video optimization. It saves a lot of manual effort by delivering the best format and size for every device and browser, ensuring fast load times and high-quality visuals without extra work.

What do you dislike most about this product?

What I dislike most about Cloudinary Digital Asset Management is that its pricing can become quite expensive as your usage scales up, especially for businesses with large volumes of assets or heavy bandwidth needs.

What recommendations would you give to someone considering this product?

I would recommend that anyone considering Cloudinary Digital Asset Management first assess their expected asset volume and bandwidth needs to choose the right plan, as costs can grow with usage. Take advantage of the free trial to explore its features, and invest time in learning the platform through their tutorials and documentation, as it can be a bit technical at first. Also, plan how you'll integrate it with your existing systems to fully leverage its automation and transformation capabilities.

Pros

Helps Innovate
Trustworthy
Unique Features
Effective Service

Rizwan S.

Role: Human Resources
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Fantastic product

Likeliness to Recommend

7 /10

What differentiates Cloudinary Digital Asset Management from other similar products?

Licensing product

What is your favorite aspect of this product?

significant approach

What do you dislike most about this product?

functionaries

What recommendations would you give to someone considering this product?

better configuration

Pros

Friendly Negotiation
Helps Innovate
Reliable
Inspires Innovation

Cons

Slower Product Innovation
Less Performance Enhancing
Less Efficient Service

Latest Research

Cloudinary Digital Asset Management

What is Cloudinary Digital Asset Management?

Company Details

Need Assistance?

Cloudinary Digital Asset Management Ratings

84 Likeliness to Recommend

87 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Cloudinary Digital Asset Management?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Integration Integration with E-Commerce and/or Other Platforms

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Digital Asset Findability Capabilities of navigation and browsing

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Cloud Offering Cloud compatibility (software and infrastructure).

Automation of Metadata Creation Asset metadata can be created using rules.

In System Content Views Ability to create customized views of content repositories.

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Content Capture Channels through which content is uploaded or classified.

Digital Asset Sharing Ability to securely share the digital assets (or files)

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Cloudinary Digital Asset Management Reviews

Pranoti H.

Cloudinary empowers creative & dev teams

Likeliness to Recommend

Pros

Suriya M.

Powerful Asset Management with Room for Smarter.

Likeliness to Recommend

Pros

Rizwan S.

Fantastic product

Likeliness to Recommend

Pros

Cons

Title

Feature Ratings

Integration

Workflow and Approval Management

Collaboration

Digital Asset Findability

Manage / Administration of Metadata

Cloud Offering

Automation of Metadata Creation

In System Content Views

Permissions and Access Right Management

Content Capture

Digital Asset Sharing

Vendor Capability Ratings

Ease of Customization

Ease of Implementation

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of Data Integration

Quality of Features

Availability and Quality of Training