Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative
5% Neutral
88% Positive

Pros

  • Security Protects
  • Reliable
  • Trustworthy
  • Respectful

Feature Ratings

Average 85

Email Delivery

90

Auto-Responders

86

Campaign Management

86

SPAM Compliance

85

Basic Reporting and Analytics

85

Segmentation

83

Email Templates

83

Contact Database

83

Surveys and Polling

83

Content Authoring

83

Sales Intelligence & Conversion Rates

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Implementation

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

84

Ease of Data Integration

84

Quality of Features

84

Usability and Intuitiveness

83

Availability and Quality of Training

82

Ease of Customization

81

Vendor Support

80

Breadth of Features

79

Constant Contact Reviews

Douglas T.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The victor is Constant Contact.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

The ability to manage distribution lists and contact segmentation for targeted marketing campaigns; the breadth of available email template designs and personalization tools; the speed with which users can adopt the system; the real-time visibility into the success or failure of campaigns; and the ability to adapt marketing strategies in response to the data gleaned from those campaigns.

What is your favorite aspect of this product?

Businesses have a significantly greater chance of success when they use Constant Contact, since it is the simplest solution available for driving campaigns. What's more cooler is that you may retry messages on the fly and direct them to certain records if necessary. We can identify which messages were viewed, and the technology automatically forwards users to a digest to ensure they don't receive duplicate emails. We may quickly and easily choose a template from Constant Contact and customize it to our needs. The platform offers a wide variety of pre-made designs with unique structures that facilitate the development of advertising campaigns.

What do you dislike most about this product?

While composing an email, I've found the UI to be a little buggy at times. It's not always obvious where the buttons are that let you alter the background color or make other changes. I also dislike that you can't look up past emails by the sender's name using the search bar. I'm aware that I can sort my emails into different categories based on when they were sent, but it would be convenient if I could also search for a certain phrase in the subject line.

What recommendations would you give to someone considering this product?

Especially for organizations with limited resources for growth and marketing, I find this to be an invaluable tool. Even though you should have a higher opening rate thanks to permission-based marketing, we can't seem to achieve it. No one will receive the emails unless they have signed up for them. Instead of using Constant Contact to deliver the message, you should use another method. I like the visual appearance you get from using the Constant Contact templates, too. The templates are essential since I lack the necessary design abilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Thomas M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Fantastic Results Using Continuous Contact!

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact is the best option if you want some assistance managing your email marketing campaigns. It's easy to use and it has all the features you need to generate professional-looking email newsletters and get them out to your subscribers quickly. In addition, anytime I have any inquiries or problems, the customer service has been really helpful and quick to respond.

What is your favorite aspect of this product?

Because of its convenient array of capabilities, Constant Contact has quickly become the industry standard for email marketing. Marketers can build professional email campaigns in minutes using a drag-and-drop editor. in-depth reporting and data analysis Resources for managing contacts and growing mailing lists Connections to third-party applications; they may be a social network, a CRM, or an e-commerce platform.

What do you dislike most about this product?

This software has not had many issues thus far. We only use this software to send out a monthly email newsletter to our clientele and have not made much use of its more advanced features.

What recommendations would you give to someone considering this product?

Constant Contact is the email marketing platform I trust the most. I recommend it since it outperforms alternatives such as ListServe, MailChimp, and iContact. It's great for businesses of any size since it makes it easy to send emails that always seem official, no matter the field. Not the best option for businesses who have not yet established an emailing list. If you want to grow your subscriber list, however, there is a place to gather email addresses.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Patrick G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy Email Administration for Everyone

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

When it comes to programs designed specifically for small companies, Contact Constant stands out as a clear winner. It is a highly pragmatic solution for managing the myriad online business factors (emailing, marketing, automation, data analysis, report generation, administration, customer support, etc.). There is also the bonus of low costs and lightning-fast data transfer speeds.

What is your favorite aspect of this product?

Constant Contact is a popular email marketing platform with several lauded features, including: An intuitive drag-and-drop builder for stunning email marketing campaigns Proactive and reactive email marketing automation In-depth data analysis and reports Contact management and list expansion features included right in Connectivity to a wide range of third-party services and applications.

What do you dislike most about this product?

While I agree that there is need for improvement in the event platform, I do know that it is in the process of being upgraded. I'd love it if they combined their lead generating landing pages with their customizable landing pages so I could make a gorgeous landing page that also collects lead information.

What recommendations would you give to someone considering this product?

Constant Contact has been a huge help to our company since it has allowed many different divisions to easily communicate with their respective constituent groups via email. This method is also effective since it frees up our marketing team from having to personally pen each and every email. We've had success with it, so far. In my mind, it's hard to imagine a situation where it wouldn't be useful. Perhaps, if you have a sizable, autonomous email marketing team.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Constant Contact Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019