What is Constant Contact?
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
90 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Constant Contact?
Pros
- Security Protects
- Reliable
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
SPAM Compliance
Basic Reporting and Analytics
Segmentation
Email Templates
Contact Database
Surveys and Polling
Content Authoring
Sales Intelligence & Conversion Rates
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Customization
Vendor Support
Breadth of Features
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Marketing Automation - B2B
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Constant Contact Reviews
Caroline K.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Initial Implementation
Submitted Nov 2022
Easy to use
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
The reporting metrics are great
What is your favorite aspect of this product?
Anyone can use it. They do not need much prior email marketing skills.
What do you dislike most about this product?
Sometimes it is hard to get the templates to look exactly how you want them to.
What recommendations would you give to someone considering this product?
Take advantage of the Constant Contact resources and tutorials.
Pros
- Helps Innovate
- Enables Productivity
- Saves Time
- Continually Improving Product
Yaseen G.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
Better Markeitng and Automation Software
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
Besides being multipurpose, Constant Contact also comes at a manageable cost
What is your favorite aspect of this product?
I like that Constant Contact is very affordable and that it comes with marketing and automation features.
What do you dislike most about this product?
No disregards for Constant Contact has it is powerful enough
What recommendations would you give to someone considering this product?
Constant Contact has worked as expected and therefore I recommend it without any reservations.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Alec J.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Easy to use, and constantly evolving
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
Honestly, I don't know at this point - I've been using Constant Contact for 10 years, and have been happy enough with the features and interface to not shop this portion of our tech stack around.
What is your favorite aspect of this product?
I appreciate the way they continue to expand capabilities while generally maintaining an intuitive interface. Features are constantly being incorporated into the system.
What do you dislike most about this product?
Some new features feel rushed, and as though they haven't been user-tested before rollout. UX can be a bit dodgy in parts of the program.
What recommendations would you give to someone considering this product?
If you are a small or medium sized business, this seems like it would fulfill the vast majority of your email and social media management needs. I'm not sure how effective this tool would be at the enterprise level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
