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Dotdigital Group PLC

Dotdigital

Composite Score
7.4 /10
CX Score
7.3 /10
Category
Dotdigital
7.4 /10

What is Dotdigital?

From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.

Company Details


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Awards & Recognition

Dotdigital won the following awards in the Marketing Automation - B2C category

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Dotdigital Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dotdigital.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

86 Plan to Renew

Up 1
Since last award

81 Satisfaction of Cost Relative to Value

Up 1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
85%
Negotiation and Contract:
69%
Conflict Resolution:
80%
Strategy & Innovation:
79%
Service Experience:
84%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dotdigital?

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0% Negative
18% Neutral
82% Positive

Pros

  • Reliable
  • Respectful
  • Inspires Innovation
  • Performance Enhancing

Cons

  • Under Delivered

Feature Ratings

Average 79

SMS Marketing

87

Multivariant Testing

83

Email Marketing Automation

82

Mobile Marketing Management

81

Customer Journey Modelling

80

Marketing Analytics

79

Marketing Asset Management

76

Marketing Project Management

75

Marketing Master Data Management

74

Social Media Marketing Management

74

Vendor Capability Ratings

Average 78

Ease of Implementation

84

Business Value Created

83

Usability and Intuitiveness

83

Availability and Quality of Training

82

Vendor Support

80

Ease of Data Integration

78

Ease of Customization

77

Quality of Features

74

Ease of IT Administration

74

Breadth of Features

73

Product Strategy and Rate of Improvement

69

Dotdigital Reviews

Elizabeth J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Perfect for an SME and fair price

Likeliness to Recommend

8 /10

What differentiates Dotdigital from other similar products?

At the time I used the product it did have a lot of what the more expensive products could offer but was more affordable for a SME

What is your favorite aspect of this product?

It was easy to use and to upload data lists as well as reporting on campaign success

What do you dislike most about this product?

The integration into our CRM wasn't always seamless and there was often manual processes to create follow up calls for the team off the back of a campaign.

What recommendations would you give to someone considering this product?

A better integration with MS CRM. At the time it was an additional cost to create a preference centre which would have good to have An option to test the deliverability of emails before sent based on content.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Saves Time

Cons

  • Charges for Enhancements
  • Leverages Incumbent Status

Lisa-jess B.

  • Role: Information Technology
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Software for email sending for the enterprise.

Likeliness to Recommend

9 /10

What differentiates Dotdigital from other similar products?

We use DotDigital for all of our organizing campaigns. I’m glad about all of the options it provides us, their tools dig into the stats per every email we send out that helps us figure out our client base. I just like the customer-friendly style and campaign perceptive reports It takes no time to make a professionally trying newsletter. If you struggle for content, DotDigital has many tips too.

What is your favorite aspect of this product?

The system is very intuitive, there are typically useful support articles to show you how to do the various elements. The flexibleness and functionality, however particularly the ultimate styles that all seem to appear amazing. I’m giving my designer a good tool to figure with. Dotdigital’ Engagement Cloud is super simple to use – the drag and drop functionality, furthermore because the wealth of customization tools, has created it the platform of selection for our organization for over ten years currently. It’s ‘s reasonable with excellent support.

What do you dislike most about this product?

The journey between the different stages of making an email may be a small amount of pain – you can’t jump a pair of steps back or forward, for example. Surely sections, you can’t order things by date/time modified, which makes it far more troublesome to search out your latest work. Little changes that may improve the user experience.

What recommendations would you give to someone considering this product?

Look at what your enterprise wants. Does it meet your requirements? Looking at what you wish it for, DotDigital might be excellent for your company otherwise you won’t need all the options the software package has. For instance, if you’re solely sending a few thousand emails, you’re most likely best looking at something more basic.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Cons

  • Less Generous

Matthew F.

  • Role: Public Sector
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Good product, support could improve

Likeliness to Recommend

9 /10

What differentiates Dotdigital from other similar products?

Very easy to use and good features

What is your favorite aspect of this product?

Ease of creating emails and templates available

What do you dislike most about this product?

Support when trying to update credits

What recommendations would you give to someone considering this product?

Its a good product that is easy to use, but you need to leave time to get credits

Pros

  • Trustworthy
  • Fair
  • Altruistic
  • Helps Innovate

Cons

  • Less Efficient Service
  • Less Effective Service
  • Commodity Features

Most Popular Dotdigital Comparisons

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