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Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Respectful
  • Security Protects
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Marketing Workflow Management

85

Marketing Analytics

85

Email Marketing Automation

84

Marketing Asset Management

83

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

86

Ease of Implementation

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

81

Breadth of Features

79

Availability and Quality of Training

79

Ease of IT Administration

78

Vendor Support

77

Dynamics 365 Customer Insights Reviews

Ae-Cha S.

  • Role: Industry Specific Role
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

An amazing platform to use,

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

We are attempting to handle marketing automation and dribble campaigns with elements. We are utilizing the social features so we can plan social media posts somewhat early and have elements post them for us.

What is your favorite aspect of this product?

I like the UI. Seeing it's perfect and basic and the navigation bars are up and down the left side and simple to find and navigate. I consider a few of the menus are superior to different items out there.

What do you dislike most about this product?

I could do without that it doesn't necessarily in all cases do what you'd like it to do. Now and again the substance you put in disappears for not a really obvious explanation or things your size doesn't remain as such. I figure they could do a ton of improvements by adding essential features that different items as of now appear to have.

What recommendations would you give to someone considering this product?

It has an awesome correspondence with different Dynamics items, it explicitly helps us in making email marketing with formats and that's just the beginning... It has greeting pages so you can get experiences and advance your item by acquiring messages as forces to be reckoned with demand news refreshes in regards to their necessities. I don't think it needs improvement from any perspective, I'm totally content with it and I really do suggest it.

Pros

  • Performance Enhancing
  • Effective Service
  • Inspires Innovation
  • Respectful

Jonas S.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

More appropriate option than any Other software

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The product is owned by the boss of the software industry Microsoft due to which it is a very reliable software. The security features are very strong thus, it provides full security to the marketing data. We are using it for years as a marketing tool we have good exceptional results and it has made our tasks easier than ever.

What is your favorite aspect of this product?

Microsoft Dynamics 365 is a complete marketing solution owned by Microsoft. The solution is very appropriate for marketing activities. The benefit of using the tool is easy marketing. The marketing campaigns are easily managed through this tool for which I am very thankful to Microsoft.

What do you dislike most about this product?

I have to check the scheduled tasks always. Which is pretty annoying. If I am making a calendar, I need a complete alert system about the event. The notification feature should be introduced to make things easier.

What recommendations would you give to someone considering this product?

I would like to recommend it to all big and small businesses. This is a more appropriate option than any other marketing tool. It will help you manage your marketing tasks on your own so you can save marketing costs.

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Trustworthy

Sophie P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Easy and simplified campaign builder!

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Microsoft Dynamics 365 for Marketing helps us to choose our recipients with their unlimited lists and contacts. It helps us to enhance our creativity level. Our creativity has no limits using Microsoft Dynamics 365 for Marketing, if we want a group strategy we can take our strategy further by choosing even small segments.

What is your favorite aspect of this product?

Microsoft Dynamics 365 for Marketing have an easy and simplified campaign builder and also has innovation in adding new features like CRM and inbox. They have very responsive technical support.

What do you dislike most about this product?

Microsoft Dynamics 365 for marketing needs to update its dashboard as the dashboard should display active product status. The ability to update mailing preferences on our own website needs to be updated and advanced. They should also add features to link accounts for the sharing purpose.

What recommendations would you give to someone considering this product?

I have been using Microsoft Dynamics 365 for Marketing for several years and I appreciate the added security. So, I would recommend it to everyone as it has helped us to effectively manage our email outreach.

Pros

  • Trustworthy
  • Caring
  • Helps Innovate
  • Continually Improving Product
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