Experiture Customer Reviews 2024

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Experiture

Composite Score

8.8 /10

CX Score

9.0 /10

32 Reviews Write a Review

What is Experiture?

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

Company Details

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Awards & Recognition

Experiture won the following awards in the Marketing Platforms - Midmarket category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

10 Top Rated Capabilities

10 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Gold Medalist

2022

10 Top Rated Capabilities

9 Top Rated Features

2022

Experiture Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Experiture.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

1
Since last award

100 Plan to Renew

95 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Experiture?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 94

Social Media Marketing Management

Advanced Campaign Management

Community Marketing Management

Multi Channel Integration

Email Marketing Automation

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Mobile Marketing Management

Advanced Data Segmentation

Marketing Asset Management

Vendor Capability Ratings

Average 92

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Ease of Customization

Ease of Implementation

Vendor Support

Ease of Data Integration

Experiture Reviews

Allan M.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2020

Excellent Campaign Management and Email Marketing

Likeliness to Recommend

9 /10

What differentiates Experiture from other similar products?

Unlike similar products, Experiture has a great support system that is ready to help its clients.

What is your favorite aspect of this product?

My favorite aspect of Experiture is campaign management whereby the feature's lead management allows you to get potential customers much easier. Also, the same feature has email marketing that will help in sending emails to many customers at the same time.

What do you dislike most about this product?

I have no dislike for Experiture at all.

What recommendations would you give to someone considering this product?

I would recommend businesses or individuals that would like to expand their marketing to use Experiture for improved outcomes.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Experiture

What is Experiture?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Experiture Ratings

93 Likeliness to Recommend

1 Since last award

100 Plan to Renew

95 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+100 Net Emotional Footprint

How much do users love Experiture?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Experiture Reviews

Allan M.

Excellent Campaign Management and Email Marketing

Likeliness to Recommend

Pros

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1
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Feature Ratings

Social Media Marketing Management

Advanced Campaign Management

Community Marketing Management

Multi Channel Integration

Email Marketing Automation

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Mobile Marketing Management

Advanced Data Segmentation

Marketing Asset Management

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Ease of Customization

Ease of Implementation

Vendor Support

Ease of Data Integration