What is Experiture?
Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
93 Likeliness to Recommend
1
Since last award
100 Plan to Renew
95 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+100 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Experiture?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Marketing Management
Advanced Campaign Management
Community Marketing Management
Multi Channel Integration
Email Marketing Automation
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Mobile Marketing Management
Advanced Data Segmentation
Marketing Asset Management
Vendor Capability Ratings
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Breadth of Features
Ease of Customization
Ease of Implementation
Vendor Support
Ease of Data Integration
Experiture Reviews
Marina C.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Mar 2023
Full Customer Views
Likeliness to Recommend
What differentiates Experiture from other similar products?
It is a system that has many of its functions automatable, it seems to me in my professional opinion, that it differs from others because, in addition to managing the campaigns, this one focuses on retaining customers, it works with systems that involve advertising emails and surveys for improvements in operations
What is your favorite aspect of this product?
It has a fairly complete and secure data storage system for marketing processes. In addition, something that I also like about this tool is that you can have a complete and unified view of customers, their interests, their data and each of their behaviors. to take advantage of it in his favor and give him what he requires
What do you dislike most about this product?
It is not a bad tool, its functions are understandable and functional in marketing areas
What recommendations would you give to someone considering this product?
A complete tool for campaign management processes, and marketing management and study
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
ronald b.
- Role: Finance
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Mar 2023
Customer experience marketing tool between connect
Likeliness to Recommend
What differentiates Experiture from other similar products?
marketing solution tool managing campaigns created to make the most of data to attract and retain business customers, which will allow users to easily create, launch, measure and optimize messaging between channels and different customers who are online what enables truly connected cross-channel customer experience includes a set of easy-to-use visual tools
What is your favorite aspect of this product?
I like this tool as it is the customer experience marketing engine that allows all users to create marketing programs such as individualized customer journey cycle that present better dynamic content for mobile web email, and the social networks that can be changed based on what they are viewing, includes an excellent set of easy-to-use visual tools and is also packed with powerful advanced features making it simple and intuitive.
What do you dislike most about this product?
I do not dislike this tool at all because it is based on the idea that marketing specialists allow users to create unified customer experiences without any problem. It is an excellent marketing tool.
What recommendations would you give to someone considering this product?
I recommend this tool as it offers an excellent marketing automation and campaign management solution created to leverage data to attract and retain many customers, enables truly connected cross-channel customer experiences, accumulating customer information from all your systems into a single data store securely and conveniently, while your marketing analytics are reflected in a real-time reporting environment
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sarah J.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Jan 2023
Marketing on point with Experiture.
Likeliness to Recommend
What differentiates Experiture from other similar products?
Experiture offers us an email marketing tool that allows us to deploy, automate, and implement marketing plans. The email marketing tool is easy to navigate and has sophisticated marketing capabilities that are simple enough for a salesperson to use. This allows our teams to generate targeted, more limited and individualized campaigns.
What is your favorite aspect of this product?
The Experiture team offers excellent support and is always willing to help us get our campaigns live. They are a great source of knowledge and skills that can benefit almost any company. They are always willing to answer any questions and offer guidance, even if it's not regarding the Experiture platform. Overall, Experiture is a powerful software that provides teams with everything they need to manage and track their projects, as well as to implement effective marketing campaigns.
What do you dislike most about this product?
Not Much. I can however be overwhelming at first.
What recommendations would you give to someone considering this product?
Experiture provides both marketing and sales capabilities. This allows us to streamline our processes and achieve our goals more efficiently. Additionally, the graphical and intuitive interface makes it easy for the team to create and implement effective campaigns without the need for extensive technical knowledge.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Caring
