What is Heap?
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
100 Plan to Renew
68 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Heap?
Pros
- Acts with Integrity
- Reliable
- Enables Productivity
- Respectful
Cons
- Under Delivered
- Leverages Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Integrity
Analytics and Reporting
Conversion Analysis
Marketing Analytics
Data Analysis and Survey Function
Audience Segmentation
Data Warehousing
API Framework
Data Management
Device and Browser Analytics
Mobile Functionality
Vendor Capability Ratings
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Vendor Support
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Implementation
Quality of Features
Breadth of Features
Business Value Created
Usability and Intuitiveness
Also Featured in...
Heap Reviews
Heather K.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2024
Easy to use!
Likeliness to Recommend
What differentiates Heap from other similar products?
Heap's big selling point is auto-capture. It automatically captures some events and properties that can be used to define your own events. It means less development time on the front end.
What is your favorite aspect of this product?
My favorite aspect about Heap is the ease of use. Even if someone doesn't have much experience with Heap or digital analytics, they should be able to use the tool since it's so intuitive.
What do you dislike most about this product?
Some basic features are missing, like being able to calculate bounce rate for all users. Competitors have this readily available.
What recommendations would you give to someone considering this product?
Talk to people who use Heap. :)
Pros
- Respectful
- Continually Improving Product
- Trustworthy
- Effective Service
Itai N.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Mar 2024
Likeliness to Recommend
Pros
- Performance Enhancing
- Enables Productivity
- Caring
- Respectful
Cons
- Under Delivered
Murat M.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Solid tool, easy to use, but wish it integrated AI
Likeliness to Recommend
What differentiates Heap from other similar products?
My experience having trialed a bunch of other tools is that Heap has the best user experience, it's simple enough to use for non-data folks. It is definitely something you can hand to teams to self-serve their stats and hopefully be curious enough to explore it for deeper insights Heap also doesn't require you to add tags everywhere to track stuff, it tracks everything by default
What is your favorite aspect of this product?
The dashboards and daily/weekly updates are great. Multiple views of the data visuals is useful too.
What do you dislike most about this product?
I wish it had better AI integration - i want it to tell me what i need to know based on a natural language search or prompt. I think over time, despite it being easy to use - you want it to do the work for you. I'm saying this as a founder rather than a BI/data person, but AI has gotten powerful so quickly I think a tool like Heap extract insights based on themes rather than constructing reports. It tracks everything by default after all.
What recommendations would you give to someone considering this product?
If you have parts of your web app that has high traffic but not much value (like public share link pages etc) remove the Heap code from those otherwise it gets expensive really quickly.
Pros
- Helps Innovate
- Reliable
- Saves Time
- Respectful
Cons
- Less Generous
- Under Delivered
- Less Friendly Negotiation
