What is Heap?
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
100 Plan to Renew
68 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Heap?
Pros
- Acts with Integrity
- Reliable
- Enables Productivity
- Respectful
Cons
- Under Delivered
- Leverages Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Integrity
Analytics and Reporting
Conversion Analysis
Marketing Analytics
Data Analysis and Survey Function
Audience Segmentation
Data Warehousing
API Framework
Data Management
Device and Browser Analytics
Mobile Functionality
Vendor Capability Ratings
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Vendor Support
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Implementation
Quality of Features
Breadth of Features
Business Value Created
Usability and Intuitiveness
Also Featured in...
Heap Reviews
Angelica B.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Heap allows us to accurately analyze our web pages
Likeliness to Recommend
What differentiates Heap from other similar products?
We use this software to view and analyze the behavior of users of our pages and mobile applications, to know in depth every step they take within them and thus improve our services and customer service. I like it because its data is in real time and every piece of information is automatically recorded in the system, making it easier to view.
What is your favorite aspect of this product?
It is a very easy to use and friendly tool, which makes it intuitive. It allows to visualize the events that occur on the pages and applications in real time, it also generates very detailed reports of all the activity in general, showing the metrics, clicks and participation of each user. It automatically captures every movement made by users, so that everything is recorded and analysis and monitoring is much more effective.
What do you dislike most about this product?
I would like its configuration to be a little simpler, since you have to enter data manually, which makes the process long. I would also like the panels to be a little more customizable to adapt them to the needs of the company and customers. On some occasions we have needed the help of the technical service and their response has been slow and late.
What recommendations would you give to someone considering this product?
Heap is great for any product that has traffic. This would be good for an e-commerce cart experience or any type of checkout experience. It's also great for capturing conversion metrics for financial customers or leads. Find friction points in your flow and where users leave your flow.
Pros
- Continually Improving Product
- Efficient Service
- Effective Service
- Inspires Innovation
Kimberly W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Heap is the new member of the marketing team.
Likeliness to Recommend
What differentiates Heap from other similar products?
Recognizing the areas where our users spend the most time. being aware of the number and type of buttons being utilized. What most strikes me about it is how it helps us locate user profiles and account information. It has also assisted us in making some of the finest product selections. It has made tracking user activity really simple.
What is your favorite aspect of this product?
Has features that allow us to gather data and monitor user behavior in web and mobile applications. It offers insightful data about the behavior of your clients. I appreciate the capability to combine multiple statistics into a report and then multiple reports into a dashboard. I also appreciate the method for creating reports and integrations with other tools. I also appreciate the ability to quickly modify my breakdown analysis within the tool. It also enables me to see in real time how my clients are behaving.
What do you dislike most about this product?
I had a lot of trouble utilizing Heap the first few days since I didn't entirely grasp how it worked and my team colleagues weren't there to explain it to me. Learning how to properly formulate the appropriate searches to locate the information we were looking for took some time. In certain situations, it's not always clear what the issue is, but having access to the raw data would be beneficial.
What recommendations would you give to someone considering this product?
No matter what size or scale of product you are currently developing, heap is the best option if you want to offer value to your business and user base. This tool will haunt you the next time you and your designers need to decide on a user interface, and you'll realize how much you'd like to be able to gather information for that choice.
Pros
- Trustworthy
- Unique Features
- Effective Service
- Caring
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
It is the most robust and effective tool
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy