What is Heap?
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
100 Plan to Renew
68 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Heap?
Pros
- Acts with Integrity
- Reliable
- Enables Productivity
- Respectful
Cons
- Under Delivered
- Leverages Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Integrity
Analytics and Reporting
Conversion Analysis
Marketing Analytics
Data Analysis and Survey Function
Audience Segmentation
Data Warehousing
API Framework
Data Management
Device and Browser Analytics
Mobile Functionality
Vendor Capability Ratings
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Vendor Support
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Implementation
Quality of Features
Breadth of Features
Business Value Created
Usability and Intuitiveness
Also Featured in...
Heap Reviews
Gabe R.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2021
Great product and quality but complex
Likeliness to Recommend
What differentiates Heap from other similar products?
Price, the ease of use on the development/engineering side and the support from their team and the CSM/Account Executive team
What is your favorite aspect of this product?
the integration with a centralized data warehouse makes it convenient to extract information and merge on other systems to implement business intelligence modeling
What do you dislike most about this product?
that reporting inside heap gets confusing especially as data is required from third party integrations since there is no complete control on the logic
What recommendations would you give to someone considering this product?
Use heap to track user behavioral data, extract the data and merge it into a centralized data warehouse for more control and logic implementation on business data analizis
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Reliable
Cons
- Slower Product Innovation
- Under Delivered
Heather K.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2021
Easy to use for analysts and clients!
Likeliness to Recommend
What differentiates Heap from other similar products?
Heap is very easy for analysts to use and quickly generate insights. I’ve been in many working meetings with a product owner, UI/UX lead, etc. and have been able to answer questions during the meeting. With the previous tool we were using, I had to take notes on the question and get back to them. Heap allows us to keep moving forward and making progress. Defining new events in Heap is fairly straight-forward and no need for a developer. Also, clients in Marketing and other areas have been able to modify and create reports, something they were unable to do with other similar products. The user interface is very intuitive and friendly.
What is your favorite aspect of this product?
My favorite part of Heap is how quickly I can create reports and generate insights.
What do you dislike most about this product?
Some of the visuals (graphs) aren’t my favorite, but it’s easy to bring the data into Excel or Tableau to create my own.
What recommendations would you give to someone considering this product?
Talk to others who have used it, consider integrations with Heap vs AA/GA, etc.
Pros
- Respectful
- Reliable
- Performance Enhancing
- Enables Productivity
Amir B.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2021
Amazing analytic product that helps the UX process
Likeliness to Recommend
What differentiates Heap from other similar products?
The data model allows for a lot of flexibility. At the same time it supports everything google analytics does.
What is your favorite aspect of this product?
How I have data from every interaction even though I just put the pixel on the websites.
What do you dislike most about this product?
I wish I had better time based conversion tracking.
What recommendations would you give to someone considering this product?
Take your time to set up your naming conventions and all the key funnels.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
