
What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 86%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 86%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews

Sunil S.
- Role: Consultant
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Fantastic product
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Super convenient to use.
What is your favorite aspect of this product?
scheduling on TikTok
What do you dislike most about this product?
none at this stage
What recommendations would you give to someone considering this product?
scheduling on TikTok
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Hanna P.
- Role: Sales Marketing
- Industry: Machinery
- Involvement: End User of Application
Submitted Nov 2023
Lagging, but low price point
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Doesn’t seem to have many feature differentiators aside from price
What is your favorite aspect of this product?
Low cost, easy to get up and running
What do you dislike most about this product?
Features are lacking compared to other platforms
What recommendations would you give to someone considering this product?
Good starter platform for social management, but wouldn’t recommend for larger orgs or more advanced channel managers
Pros
- Caring
- Respectful
- Performance Enhancing
- Trustworthy
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Reliable

Nikolas D.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted Oct 2023
Easy to use, but a bit pricey.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Easy to collaborate with your team within the platform
What is your favorite aspect of this product?
Ease to schedule posts in different platforms and also reply to comments within the platform.
What do you dislike most about this product?
Hootsuite does not provide insights into your audience demographics or engagement rates.
What recommendations would you give to someone considering this product?
Overall, Hootsuite Social Media Management SMB is a good choice for SMBs that are looking for a comprehensive and easy-to-use social media management platform.
Pros
- Continually Improving Product
- Trustworthy
- Inspires Innovation
- Client Friendly Policies