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HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
89%
Negotiation and Contract:
86%
Conflict Resolution:
90%
Strategy & Innovation:
86%
Service Experience:
91%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

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5% Negative
7% Neutral
88% Positive

Pros

  • Saves Time
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Social Moderation and Workflow Management

86

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

83

Ease of IT Administration

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Vendor Support

81

Breadth of Features

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Sunil S.

  • Role: Consultant
  • Industry: Telecommunications
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Super convenient to use.

What is your favorite aspect of this product?

scheduling on TikTok

What do you dislike most about this product?

none at this stage

What recommendations would you give to someone considering this product?

scheduling on TikTok

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hanna P.

  • Role: Sales Marketing
  • Industry: Machinery
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Lagging, but low price point

Likeliness to Recommend

5 /10

What differentiates Hootsuite from other similar products?

Doesn’t seem to have many feature differentiators aside from price

What is your favorite aspect of this product?

Low cost, easy to get up and running

What do you dislike most about this product?

Features are lacking compared to other platforms

What recommendations would you give to someone considering this product?

Good starter platform for social management, but wouldn’t recommend for larger orgs or more advanced channel managers

Pros

  • Caring
  • Respectful
  • Performance Enhancing
  • Trustworthy

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Less Reliable

Nikolas D.

  • Role: Sales Marketing
  • Industry: Chemicals
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Easy to use, but a bit pricey.

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Easy to collaborate with your team within the platform

What is your favorite aspect of this product?

Ease to schedule posts in different platforms and also reply to comments within the platform.

What do you dislike most about this product?

Hootsuite does not provide insights into your audience demographics or engagement rates.

What recommendations would you give to someone considering this product?

Overall, Hootsuite Social Media Management SMB is a good choice for SMBs that are looking for a comprehensive and easy-to-use social media management platform.

Pros

  • Continually Improving Product
  • Trustworthy
  • Inspires Innovation
  • Client Friendly Policies

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