
What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 85%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 85%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Saves Time
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Media Channel Integration Outbound
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Customization
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
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Hootsuite Reviews

Aiz M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
Easy to use Easy to understand
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is a very user friendly product .
What is your favorite aspect of this product?
It is quite easy and understandable .
What do you dislike most about this product?
Nothing is to dislike about it .
What recommendations would you give to someone considering this product?
You will love it when you use it .
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Devin H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2024
Great product but dashboard is not user friendly
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It allows for more analytics of social media where other products are not as robust.
What is your favorite aspect of this product?
I love the sentiment analysis and competitor statistics.
What do you dislike most about this product?
I think the scheduling is needing improved, as well as the general layout of the dashboard. Also, integration of apps is a little complicated.
What recommendations would you give to someone considering this product?
Make sure you study, study, study the app before you ever use it. They have a lot of education resources for it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Daniel R.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2024
Perfect social media management solution
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite allows users to deal with multiple social media sites at the same time. Setting it apart from others. It gives an in-depth and customized analysis of the working activities of all the interconnected platforms.
What is your favorite aspect of this product?
Its ability to manage multiple accounts in different social media sites via a single dashboard makes it an incredible choice for me. I specifically appreciate its advanced reporting and analytical features which facilitate in getting a detailed view of the activities. Moreover, Its customer support is providing quick and responsive services and resolve every single issue in minutes.
What do you dislike most about this product?
Although the basic functioning is very easy some advanced features may demand a learning curve. On lower-tier plans, the customization of content seems to be restricted.
What recommendations would you give to someone considering this product?
It is working well and my experience is good with this tool. Hootsuite offers a variety of plans with varying costs to make it easy for its users at maximum. To get the best working experience as a beginner, one should start working with basic functions for better understanding.
Pros
- Reliable
- Saves Time
- Altruistic
- Acts with Integrity