Hootsuite Social Media Management Enterprise
What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management Enterprise Reviews
Megha S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Apr 2022
Super friendly social media management platform
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite's analytics dashboard gives an in-depth and 360-degree view of how well and effectively social media strategy is working for an organisation.
What is your favorite aspect of this product?
Its unique ability to publish posts or messages across multiple platforms at once.
What do you dislike most about this product?
It's a bit more pricey than its competitors
What recommendations would you give to someone considering this product?
One should take the maximum utilisation of the available webinars, free offerings and learnings from your membership plan
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Emily W.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Vendor Selection and Purchasing
Submitted Apr 2022
Used Hootsuite for years, makes by job easier.
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
I feel it is the most efficient and feature-rich application available.
What is your favorite aspect of this product?
The value for money.
What do you dislike most about this product?
The interface is sometimes slow and laggy. I wish I could tag products on Instagram/Facebook when scheduling.
What recommendations would you give to someone considering this product?
Really good value for money, but does take some getting used to if you've never used a program like this before.
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Helps Innovate
Andres P.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2022
Hootsuite has helped us improve our social network
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
It is a very complete tool for all the management of social networks. Thanks to it we improved 100% the interaction with followers, we were able to see the best times to publish and thus capture the audience. Its reports are very complete, which helps us to know the behavior of our followers.
What is your favorite aspect of this product?
I like that you can schedule the publications at the time and date you want, according to the best time. I can also post from there to all social media platforms, which saves me a lot of time. The audience segmentation has been very effective in reaching the right audience.
What do you dislike most about this product?
Their mobile app is not the most efficient, it leaves out features that are really important for monitoring networks. If they could add Tiktok it would be perfect to cover the most important social networks, as I program Facebook, Instagram and twitter without problems.
What recommendations would you give to someone considering this product?
One of the most useful tools for managing, planning and scheduling social networks. It has certainly saved me a lot of time, with its analysis, metrics and segmentation, as it allows me to have all the knowledge I need to reach the ideal audience and achieve their loyalty.
Pros
- Continually Improving Product
- Trustworthy
- Inspires Innovation
- Client Friendly Policies
