This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

HootSuite

Hootsuite Social Media Management Enterprise

Composite Score

8.9 /10

CX Score

9.0 /10

172 Reviews

What is Hootsuite Social Media Management Enterprise?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Hootsuite Social Media Management Enterprise won the following awards in the Social Media Management - Enterprise category

Filter By

2024 Data Quadrant Gold Medalist

Latest Award, 2024

9 Top Rated Capabilities

11 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Product Impact
Conflict Resolution

2024

7 Top Rated Capabilities

9 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Product Impact
Conflict Resolution

2023

Hootsuite Social Media Management Enterprise Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management Enterprise.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management Enterprise?

4% Negative

8% Neutral

88% Positive

Pros

Respectful
Efficient Service
Acts with Integrity
Enables Productivity

Feature Ratings

Average 86

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Social Asset Management

Dashboards and Visualization

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Monitoring

Translation missing: en.product_page.ratings.score 8.3

View Hootsuite Social Media Management Enterprise in this category (opens in a new tab)

Hootsuite Social Media Management Enterprise Reviews

Namrata R.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Must have Social Media tool for marketing

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Set of features it supports.

What is your favorite aspect of this product?

I like social media calendar that saves my time and social media monitoring.

What do you dislike most about this product?

Nothing as of now. It is fluffing all my requirements.

What recommendations would you give to someone considering this product?

If you want to improve your social media presence and engagement then Hootsuite is for you.

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Efficient Service

Susan D.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Disappointing Features but Great Customer Service

Likeliness to Recommend

3 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Greatest customer service.

What is your favorite aspect of this product?

The price is fair for the features and easy to collaborate in the program.

What do you dislike most about this product?

Definitely lacking in features all around. Needs improvement on offerings for all social media channels and interaction options need upgrading.

What recommendations would you give to someone considering this product?

If social media is not crucial for your role/business, then their limited features won't be a bother for you and this tool is perfect.

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Cons

Less Productive
Less Performance Enhancing
Commodity Features

DAVID K.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Ease of visibility

Likeliness to Recommend

7 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Super easy to set up all accounts on platform

What is your favorite aspect of this product?

Super easy to set up all accounts on platform

What do you dislike most about this product?

Takes a little bit to get use to navigating the platform

What recommendations would you give to someone considering this product?

None come to mind

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Most Popular Hootsuite Social Media Management Enterprise Comparisons

Buffer
Compare
HubSpot Marketing Hub (Social)
Compare
Sprout Social Enterprise
Compare
Meltwater
Compare
Sprinklr Social
Compare
Agorapulse
Compare

Latest Research

Hootsuite Social Media Management Enterprise

What is Hootsuite Social Media Management Enterprise?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Hootsuite Social Media Management Enterprise Ratings

86 Likeliness to Recommend

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Hootsuite Social Media Management Enterprise?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Monitoring

Hootsuite Social Media Management Enterprise Reviews

Namrata R.

Must have Social Media tool for marketing

Likeliness to Recommend

Pros

Susan D.

Disappointing Features but Great Customer Service

Likeliness to Recommend

Pros

Cons

DAVID K.

Ease of visibility

Likeliness to Recommend

Pros

Most Popular Hootsuite Social Media Management Enterprise Comparisons

Buffer

HubSpot Marketing Hub (Social)

Sprout Social Enterprise

Meltwater

Sprinklr Social

Agorapulse

Title

1
Since last award

Feature Ratings

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Social Asset Management

Dashboards and Visualization

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement