What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 85%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 85%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Saves Time
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Media Channel Integration Outbound
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Customization
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Garrett D.
- Role: Operations
- Industry: Construction
- Involvement: End User of Application
Submitted Jun 2022
Has a lot of features and is easy to use!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It allows you to directly see content from your audience and/or competitors when other platforms only focus on scheduling and publishing content.
What is your favorite aspect of this product?
To get an insight into trends and the ability to monitor accounts and hashtags in one place.
What do you dislike most about this product?
I haven't had great experience with support.
What recommendations would you give to someone considering this product?
It is great but be warned of delayed support.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Saves Time
Gaurav S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jun 2022
good program, it's excellent.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has better tools than other programs and it is also easy to use.
What is your favorite aspect of this product?
As a result, Hootsuite saves me time and helps me to plan out my marketing strategy. The program also tells me when my postings are most likely to be successful. My favorite feature of Hootsuite is that it allows me to publish to numerous social media accounts at once.
What do you dislike most about this product?
The built-in media collection could, in my view, be expanded. However, the selection of GIFs and clipart is somewhat restricted, so this is a wonderful function to have.
What recommendations would you give to someone considering this product?
Hootsuite is straightforward and easy to use. I didn't need any training to get started and it was no problem at all. It's a great tool for any team, whether they're tech-savvy or not. It's the only thing I'd say: make a point of memorizing all of your login credentials! Updating becomes tough if the accounts get disconnected.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Shannen Kelly P.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2022
Nice product that needs improvement
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
More of a business-type social media calendar. It has social media scheduling but needs improvement.
What is your favorite aspect of this product?
Social Media Scheduling.
What do you dislike most about this product?
It's not user-friendly at first. You need to navigate all buttons. I wish they could be presented in a much more visually graphic user friendly.
What recommendations would you give to someone considering this product?
Hootsuite is oaky for 1 client not for multiple clients.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
